I bought this to replace my old Morphy Richards specifically for the traditional oblong/vertical loaf shape as I didn't like the thought of having a bread "tower". If Morphy Richards had made a machine with a traditional shape loaf, I must confess I would have bought that without question.
At first I was not terribly impressed, as it had a lot to live up to. On the down side, the clips holding the pan in place do seem kind of flimsy and it has come out of position twice, its also pretty noisy and the recipes were all very different to my old breadmaker. Additionally there is no delay function on the dough programme, which is annoying when you want to go out and come back to pizza base mix late at night!
However, on the plus side, using both my old and new recipes I have now made many many loaves of bread which do seem to rise more than with my old machine and are lovely and soft inside.
As with all breadmakers you have to be quite careful with the measurements, so I don't understand why Kenwood can't provide a cup that has printed mililitres in 10s rather than 50s but as I use my old Morphy Richards cup this is not a problem for me but would be annoying if not.
On the whole, if you are looking for a traditional shaped loaf then I don't think you can go far wrong with this machine for the money even with its little pitfalls.