I tried Millicano at a friends house, and loved it. The convenience of instant but a taste that is almost like filter coffee, whats not to like.
However it appears that Kenco have changed the formulation of its Miilicano product (as mentioned in other reviews) as this is not the same thing at all. The coffee I tried before was a finely ground coffee, with some fine ground coffee beans in it that gave the drink a 'gitty' texture a bit like coffee made in a cafetierre. The 'new' millicano, however, is just instand coffee. This one is actually quite weak in flavour, a bit like the Kenco standard instant coffee 'smooth' variety. Its nice enough, but I have rated this a 1 star as to be honest I feel this is a bit of a con to the customer to change the once premium product to basically a standard instand coffee.
You can also now get Millicano in Morrisons for £1.99, so no need to buy in bulk online. At that price, its worth it, but its not a premium product just standard instand coffee.