- Paperback: 280 pages
- Publisher: Booth-Clibborn Editions; New edition edition (1 July 1999)
- Language English
- ISBN-10: 1861541309
- ISBN-13: 978-1861541307
- Amazon Bestsellers Rank: 1,242,989 in Books (See Top 100 in Books)
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Product Description
Product Description
An account of how to run a multidisciplinary design comapny. Every step of the the way in design is covered - from organizing one's portfolio and what to wear at an interview, to setting up in business, building a reputation and expanding internationally. This edition features new chapters on public speaking and the future of design on the eve of the next millennium.
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4.3 out of 5 stars (3 customer reviews)
5.0 out of 5 stars
Wit and wisdom from one of the best, 11 Dec 2006
By Matthew Healey - Published on Amazon.com
This review is from: How to Keep Running a Successful Design Company (3rd Edition) (Paperback)
I had the pleasure and privilege to meet Marcello Minale once and I will never forget his charisma or his enthusiasm for design. Both are very much in evidence in this book, in which he shares not only his professional experiences but also his personal insights into subjects like branding, architecture, sports, life and love. How did CAD change architecture? How do Doc Martens sell without advertising? This is a book I keep referring back to. Minale is the clever, opinionated but ultimately loving uncle we all wish we had standing over our shoulder offering good advice as we struggle to solve the challenges we face. His infectious smile comes through in his writing, and his pearls of wisdom are unforgettable. I wish he were still around.
4.0 out of 5 stars
Cewrtainly some good stuff., 14 Mar 2004
By Andrea Selvaggi - Published on Amazon.com
This review is from: How to Keep Running a Successful Design Company (3rd Edition) (Paperback)
i must say that i read this book again and again from time to time. it is very helpful for those who are in the design industry..Grazie Marcello!
4.0 out of 5 stars
Useful. Marcello writes as a true Italian!, 20 Nov 2000
By Dr. Gege GATT - Published on Amazon.com
This review is from: How to Keep Running a Successful Design Company (3rd Edition) (Paperback)
Mr. Minale writes with a true Italian passion for art! The book offers a genuine insight into managing a multi-disciplinary design business whilst being both entertaining and instructional.A good light-read. I enjoyed it!
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