Brilliant, the techniques revealed are very simple to learn & use. Ten out of ten. -- Frank Devine,November 3rd 2003
From the Author
Keep it Simple, Stupid evolved through my being asked over & over again,"What do you do that i dont?" My sales success came through hard work, trial and error over many years, until i fine tuned my craft. I have succesfully sold everything i was asked too, from cars, telecoms, right down to electricity/gas contracts.
When i began my sales career, i looked for a good "How to Sell" book, but never found one. I personally found that most had been written by either motivational speakers or by people who where particularly good at selling one item i.e cars. Very few that i know of, are actually written by everyday salespeople like myself, well now there is. Keep It Simple was written for you, the salesperson, so that you too can succeed where other's fail. After all, why learn the hard way?
My title has a strong emphasise on door to door selling techniques, which is after all one of the most difficult sales fields to work in. However the principles / techniques i expose can be implimented into any selling situation, and will work for you regardless of the product or service.