I purchased this a week ago to replace an older Sony LCD. It took about 5 minutes to get it out of the box, fit the stand, attach the cables and start it up. I have Sky+HD and a Sony Blu Ray player. The picture was fabulous on both right from the start although I did some small adjustments later to get it perfect.
The 200Hz motionflow is really good. No judder on fast pans. Black is really black. Remote controls both Sony boxes (bluRay and Surround amp) and the Sky+HD box as well as the TV.
Only niggle is that the instruction manual is built in to the TV rather than in a book.
Have connected to the BBC RSS feed and works really well.
This TV is more expensive than other 40 inch full HD TVs but, boy, is it worth the extra cash.