For those people coming late to the softmod/XboxMediaCentre scene, as I am, this is the only cable you need to buy for great pictures from dvds and games (you may want an optical cable for surround sound). There seems to be a lot of hype surrounding more upmarket cables these days and I nearly fell for it; I was tempted to go for the IXOS s-video cable because of the name and because I thought that it would be better built. Having chosen this instead, I can't comment on the build quality of the IXOS but I can say that this is a really well made cable and I'm glad I chose it. Though I haven't seen the ixos, I've seen plenty of premium (read overpriced) hi fi cables and so on and they don't offer anything that this cable doesn't: it is a good length, it's flexible, it seems robust, it's shielded most of the way along the length but not so far as to make plugging and un-plugging a nuisance, there's a nicely placed s-video-component selector switch AND an optical-out port. There's nothing more I could ask for in a cable, I just wish that some plonker hadn't left a negative review for no good reason. 5 stars