This is a very helpful book but also significantly flawed. The heart of the book is Taylor's exposition of the meanings of the Anglo-Saxon runes. He goes much deeper than the surface associations based on the Old English Rune Poem by comparing it to the Icelandic and Norse Rune Poems where possible, and by delving into the deeper into the magical and shamanic implications of each symbol.
This section is worth the price of the book, and there is also an informative history of the runes, explaining when and why the Elder Futhark evolved into the Anglo-Saxon Futhorc in England and into the Younger Futhark, with fewer staves, later in Scandinavia.
Unfortunately, other segments of the book are treated superficially. For example, the sole reference to the book's title comes in in the very brief section (two paragraphs) on making one's own rune set; Taylor writes that blood is a "powerful medium" for coloring the engraved rune staves, then advises the reader to find a "friendly shamanistic practitioner" for help. This section has no actual guidance into making runes. He tells us that using blood "involves a ritual," but no hint as to what that ritual should be; just the helpful advice to find a friendly neighborhood shaman, as if everybody knows one.
It also could have benefited from one more round of editing to remove unnecessary quotation marks and tidy up some of the writing.
Essentially, the book feels like a thoughtful and useful essay on the rune meanings with some ancillary material hastily tacked on to make it long enough to publish as a short book. It is a surprising lapse from Moon Books, an imprint I've come to really respect.