We live in a ski area. My 4 year old ski's about 40 days a year in all kinds of weather. The Buff is great for keeping his neck and face warm, plus it fits easily under his helmet to add another layer of warmth. We also use it for biking, hiking, and just general outdoor use - anytime he needs a layer of warmth on his neck/face. Durable and machine washable. Oh, and my wife and I both use them as well, they are standard equipment for locals for any outdoor activity.