On the one hand, I really enjoyed a lot of this book; the argument that football has sold its soul is persuasive, and the evidence of ticket prices, kit changes, wages, transfer fees, TV rights, treatment of supporters etc is compelling. I share the authors' yearning for a simpler, more honest approach to the game that foregrounds entertainment, style and a strong sense of shared identity between players, managers and supporters. The recollections of bygone decades is very entertaining, and resonates strongly with my childhood memories of the FA Cup, Italia '90 and such like. On the other hand, the authors' central theme is somewhat repetitive, and they present very little hope of redemption. The focus is, perhaps unsurprisingly, on the Premier League and international football, but surely there are signs of hope and examples that go against the grain in the lower leagues and non-league. Also, the concluding section, which offers some suggestions is rather vague. Football has changed, and if the values the authors appeal to here are to have any future relevance, ways of reconciling them with the current climate need to be found; I kept hoping that the authors would attempt to map this out, but ultimately, they didn't. Their lament is hardly misplaced, but it became a little over-bearing by the end.