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Jump In!: Even If You Don't Know How to Swim [Hardcover]

Mark Burnett


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Book Description

Jan 2005
Executive producer Mark Burnett has revolutionized television. Phrases from his smash-hit reality shows–“The tribe has spoken” and “You’re fired”–have become part of our cultural lexicon. So how did a British immigrant with very little cash and absolutely no connections become his own entertainment empire? The answers can be found in Jump In!, Burnett’s astounding personal saga. Burnett knows better than anyone that jumping into life with both feet first isn’t always easy–in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

In his time as a British Army paratrooper, and then behind the scenes of his blockbuster shows, Burnett has learned that delay and fear are the biggest enemies of achievement. In this fascinating book, he uses his television adventures as a springboard to impart invaluable lessons that apply to the business world as well as to everyday life. What qualities do the winners of Survivor and The Apprentice have in common? Where did the losers go wrong? Burnett tells all.

Here, too, are incredible stories about the shows and their contestants that have never before been revealed to the public. From the Malaysian pirates who almost invaded the island of Pulau Tiga during the filming of the first Survivor to the gun battle with Somali partisans during the filming of Survivor: Africa, Burnett’s larger-than-life experiences will amaze and enthrall.

After years of facing remarkable challenges–both professional and personal–Mark Burnett knows it’s best to trust your gut instincts, recognize what you want, and go for it full-throttle. Jump In! is a must read for those who want to seize the moment, take risks, think big, and achieve their goals.


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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.3 out of 5 stars  28 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Burnett, who he is and how he came to be! 27 Feb 2005
By Mel Blanc - Published on Amazon.com
Format:Hardcover
Let's get one thing straight: this book is not about Survivor, The Apprentice, The Contender, or any of the other shows that Burnett has produced. Sure, he does mention them - as they helped to build his career - but not from the same point of view as some other reviewers perhaps expected. Thus, don't expect to learn about the inter-cast relationships on such shows. You will be disappointed if you buy this book with that intention.

This is a book about taking chances and attaining greatness. Period. Burnett came to the U.S. in the early 80s with NOTHING. However, over the following twenty years, he would become a dominant force in television and alter its landscape dramatically - perhaps more so than anyone else has done in the past 100 or so years.

That is the point of this book: how he went from a virtual NOBODY to a SOMEBODY. It's not very heavy on the business side, though chances are that you will learn something new if you read it with that intent. What it IS full of is how he took chance after chance after chance. The title alone should tell you this.

I will say that he does praise his business partners, such as Martha Stewart, Jeffrey Katzenberg, Donald Trump, etc. But what did you expect? However, you shouldn't let that aspect of the book to keep you from getting his message: Jump In! : Even if you don't know how to swim!
6 of 7 people found the following review helpful
5.0 out of 5 stars He can write too??? 25 Jan 2005
By B.Saints - Published on Amazon.com
Format:Hardcover
Even the most skeptical critics can have a field day with a title like JUMP IN!, but Burnett surprisingly stands his ground with his storytelling translating naturally to print. After reading JUMP, Mark Burnett deserves to live this charmed life and has raised the bar of genuine merit for who in Hollywood is the most worthy of success. The man's got it all, done it all and if adventures define a man, then Burnett is a dictionary of character.

Throw in Trump, Stallone and Martha Stewart, well yeah, I'd write a book too.
5 of 6 people found the following review helpful
5.0 out of 5 stars GREAT BOOK! 29 Mar 2005
By Paul Manfredi - Published on Amazon.com
Format:Hardcover
I really enjoyed this book! I'm a big fan of "The Apprentice" and always wanted to know more about Mark Burnett based on his success with different shows, so I started to read this book in the store and had to buy it! There are many interesting behind the scenes stories, but I found it inspiring for his life and negotiation advice. I vacation in L.A. for a few weeks each summer and I always joked about selling T-shirts on Venice Beach. Well, Mark successfully did it while I just joked about it. His confidence really helps him to jump in and makes things work. This book has given me good advice on how I should "jump in" more instead of over-analzying ideas. Another wonderful aspect of this book is the love of his parents and children that comes through. It's so good to hear someone talk about their great parents instead of hearing complaints. Mark really does love his family and I enjoyed reading about it. I started watching "the Contender" because of this book and I love it. I only watched the first season of "Survivor" but now that I enjoyed his book so much, I'm planning on watching it too. I highly recommend "Jumping In". It is a very enjoyable and inspiring book!! Don't over-analyze, jump in and buy it!!
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