- Hardcover: 320 pages
- Publisher: Prentice Hall; 1 edition (8 Dec 1998)
- Language English
- ISBN-10: 0735200521
- ISBN-13: 978-0735200524
- Product Dimensions: 22.9 x 15.7 x 2.5 cm
- Amazon Bestsellers Rank: 1,388,773 in Books (See Top 100 in Books)
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Connors and Smith provide a program to transform entrenched patterns into potent new ways of being and doing. Getting to the core of why people work as they do is a dynamic process demanding that leaders take control of the culture to create experiences that foster beliefs, that drive actions, that produce the ultimate competitive advantage.
Filled with success stories, the authors introduce a step-by-step model to help people at any level of the organization take action that will alter the culture's belief system in order to produce the desired results.
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Unfortunately, this in not the case here. Instead, this is yet another entry in the "book as selling tool" sweepstakes. In this sub-genre of the business book, the book is the foot-in-the-door for selling consulting services. Little more than a powerpoint presentation fleshed out with the usual miscellaneous facts and figures, these books are short on everything but jargon. They offer middle managers cozy, self-evident insights and simplistic advice that most company employees find insulting or at least insipid. (Around our office, the charts in the first chapter that show "non-aligned" and "aligned" processes and goals are considered a fine example of this facile and fallacious sub-genre as they keenly demonstrate the obvious in the most obvious fashion possible.)
Business books are not known for their sense of humor, certainly, because as we all know, business is extraordinarily serious. Yet, lack of wit and self-awareness are not virtures either. Nor is the plodding purposefulness with which the authors describe their "innovative" approach, although again, they are clearly in good company in this genre.
A shame really, especially since clearly the publishers felt strongly enough about the book to spend some extra bucks on shiny green foil on the jacket. Then again, perhaps the title is more apt than I take it to be. Like in the Wizard of Oz, we find there is no wizard behind the flashy curtain and special effects, but rather the usual seller of snake oil.
It is all here in understandable and ready-to-apply form. While the authors don't pretend that this work to change culture is simple or can be accomplished overnight, they do provide a very focused and forthright view of what is important to work on and maintain as progress is made.
If your organization could be achieving better results or needs to meet promised goals, this is an easy read that contains critical ideas, notions and concepts on how to get there fast.