Joico's leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara's career quickly, eventually holding top executive positions with several major manufacturers. Given her hairdressing background, Jones has a unique perspective on what salon professionals and their clients are looking for from a product company. "At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such", says Jones, adding "our mantra says it all... 'All for the love of beauty'. From the stylist behind-the-chair who's passionate about revealing the potential of every person's individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people. This intense conditioning treatment works to put the moisture and nourishment back into the hair that colouring so often can take out. Protects, polishes and seals the cuticle while helping to prevent split ends and frizz. Macadamia Seed Oil provides lightweight moisture and antioxidant protection, while Evening Primrose Oil regulates moisture. Dry, dull, damaged or coarse hair becomes glossy with more color vibrancy and shine. Provides your curly hair with definition and separation; replenishes long hair with naturally lost oils.
A hard-working, protective serum for damaged hair.
Revive and rebuild your hair with this shine serum based upon the incredibly moisturising keratin silicone complex. The formulation protects, polishes and seals the cuticle whilst helping to prevent split ends and frizziness. Hair is left glossy, healthy and weightless. Smooth onto a finished style for deep nourishment and protection against further damage.