Established in 1820, Johnnie Walker is the world's leading Scotch Whisky brand and the most valuable premium spirit brand, a hallmark of quality, flavour and craft. Today, nearly 200 years after origination, Johnnie Walker can be found in almost 200 countries, with six bottles of Johnnie Walker Blended Scotch Whisky sold every second. JOHNNIE WALKER BLUE LABEL is the pinnacle of Blended Scotch Whisky making from JOHNNIE WALKER.
Johnnie Walker Blue label has won numerous prestigious awards for excellence and contains a blend of some of the rarest malts and most superior grains, matured to their peak – however long that takes. As a super premium exclusive blend, Johnnie Walker Blue Label is the perfect way to recognise those exceptional people in your life and celebrate epic achievements.
JOHNNIE WALKER BLUE LABEL is a commemoration of Alexander Walker’s remarkable 1867 Old Highland Whisky. Its epic story is one that has seen it travel it from the four corners of Scotland, to the four corners of the earth. Using blending skills learnt from his father, carefully honed through the blending of teas and spices from the New World, Alexander Walker harnessed whisky flavours from across Scotland to craft a blend of truly rare quality and sent it 'wherever ships could sail'.
Crafted in a time of remarkable achievements, in an age that would change the world forever, Old Highland Whisky was seen as a defining statement in whisky excellence and quickly became a dominant force in the global Scotch Whisky market. Alexander's entrepreneurial vision knew no bounds, and as a result, JOHNNIE WALKER whiskies were being sold in more than 120 countries by 1920 winning worldwide acclaim.
The rare casks used in the blending of JOHNNIE WALKER BLUE LABEL are drawn from the largest reserves of whisky in the world. The casks are hand-selected and set aside for their exceptional quality, character and flavour. They are truly special, with only 1 in 10,000 containing whisky of sufficient character to deliver its remarkably smooth signature taste.
JOHNNIE WALKER BLUE LABEL is the pinnacle of Blended Scotch Whisky making from Johnnie Walker. The rare craft that lies behind it sees today's Master Blender, Jim Beveridge, hand-picking and skillfully blending rare whiskies, with elusive flavours, from the four corners of Scotland to produce a true work of art. Jim, part of an unbroken blending heritage stretching back over 190 years, nurtures supremely rare casks from our unparalleled reserves for as long as they take to mature to perfection, and then blends them in small batches to create this most intense and complex of whiskies.
JOHNNIE WALKER BLUE LABEL is a big flavoured whisky that reflects the Walker family's belief that neither whisky age alone, nor whisky from a single location, is enough to achieve the creation of an unrivalled masterpiece today. Layers of big flavour, deep richness and smoke, layers of honey and fruit and an incredibly smooth finish deliver the truly rare character of JOHNNIE WALKER BLUE LABEL.
JOHNNIE WALKER BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a Johnnie Walker signature flavour) mixed with raisin sweetness. The first sip reveals a velvety mouth-feel, then an explosion of flavour - hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate. Then there’s a rich and uniquely long and satisfying finish of smoke and pepper, ending with a glorious touch of spice.
JOHNNIE WALKER BLUE LABEL is an intense, rich, deep and multi-layered experience, best savoured with the palate cleansed and cooled by iced water.
Six unique blends, each with its own distinct personality, history and story to tell. Whichever suits the moment, you can be assured of the consistency and quality of flavour that’s kept us walking for almost 200 years.
Red Label: Full of character. A versatile, vibrant whisky. It’s perfect for mixing, a quality not many other whiskies can boast without losing character.
Black Label: Hidden Depths. Undeniably rich and smooth. BLACK LABEL is an acclaimed masterpiece of blending craftsmanship.
Double Black Label: Rich and Intense. A rich, intense, smoky blend containing whisky matured in deep charred old oak casks.
Gold Label Reserve: Pure indulgence. A luxurious and full-flavoured Blended Scotch Whisky. Celebrating the unique distillery character of the individual whiskies used in its blending, it is a beautifully balanced Scotch Whisky created for moment of genuine celebration.
Platinum Label: The private blend. A Blended Scotch Whisky that epitomises the true full-flavoured Johnnie Walker traditional style. It is a rich and sophisticated blend perfectly crafted for exclusive and treasured moments in life.