Established in 1820, Johnnie Walker is the world's leading Scotch Whisky brand and the most valuable premium spirit brand, a hallmark of quality, flavour and craft. Today, nearly 200 years after origination, Johnnie Walker can be found in almost 200 countries, and six bottles of Johnnie Walker Blended Scotch Whisky are sold every second.
With an impressive host of industry awards, Johnnie Walker Black Label is an acclaimed masterpiece of blending craftsmanship, undeniably rich and smooth. With the largest collection of whiskies in the world, the Johnnie Walker Master Blenders are able to push the boundaries of their craft with every new creation. Johnnie Walker Black Label isn’t a gift you give just anyone. But for the ones who matter, it’s always the right choice and perfect for sharing on any occasion. With every bottle, you can be sure of a beautifully balanced and unique blend with a smooth, deep and complex character – the obvious choice for any whisky enthusiast.
Black Label retains the authenticity of its creator and currently outsells every other deluxe blended Scotch whisky around the globe. That it's stood the test of time is a testament to the pioneering spirit and the skills of the House of Walker.
With its origins in the 1870’s Old Special Whisky, Johnnie Walker Black Label became simply ‘Black Label’ in 1909. It is regarded by experts as the ultimate Scotch deluxe whisky, the benchmark by which all others are measured.
Each bottle of Black Label will have been two decades in the planning and draws whisky from the finest distilleries across Scotland aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blenders' skill is in blending these whiskies together to create a whisky with an extraordinary range of flavour.
Johnnie Walker has the luxury of having exclusive access to Scotland’s very best whiskies, ranging from the powerful west coast malts all the way to the more subtle east coast flavours. Black Label draws upon all these aromas to create a unique blend with a smooth, deep and complex character.
It can be enjoyed on its own, with a dash of still or sparkling water, or with soda or ginger ale as a long drink.
The origins of Johnnie Walker Black Label go back to when John Walker’s son Alexander took over in 1857. Realising the genius and untapped potential of his father’s blends, Alexander focused on expanding the whisky side of the business.
He drew inspiration from his father’s signature smoky style. And in 1867 he copyrighted ‘Old Highland Whisky’, which was the precursor of today’s Johnnie Walker Black Label. By 1889, John Walker & Sons had businesses established in London, Sydney and Paris, and distribution agents appointed as widely as South Africa, America and India. At that time, few brands had such breadth of distribution.
By the 1890s Alexander II and George, the grandsons of John Walker, were running the business. Following the innovative spirit of their forebears and the principle of providing high quality whiskies, these men carved out a new vision, identifying ways to drive it to new levels of commercial success.
With marketing insight ahead of their time – the brothers understood the importance of producing an easily recognisable brand. The distinctive slanted black label was the key, and three years later in 1909 the words ‘Black Label’ appeared on the bottle for the very first time.
Six unique blends, each with its own distinct personality, history and story to tell. Whichever suits the moment, you can be assured of the consistency and quality of flavour that’s kept us walking for almost 200 years.
Red Label: Full of character. A versatile, vibrant whisky. It’s perfect for mixing, a quality not many other whiskies can boast without losing character.
Double Black Label: Rich and Intense. A rich, intense, smoky blend containing whisky matured in deep charred old oak casks.
Gold Label Reserve: Pure indulgence. A luxurious and full-flavoured Blended Scotch Whisky. Celebrating the unique distillery character of the individual whiskies used in its blending, it is a beautifully balanced Scotch Whisky created for moment of genuine celebration.
Platinum Label: The private blend. A Blended Scotch Whisky that epitomises the true full-flavoured Johnnie Walker traditional style. It is a rich and sophisticated blend perfectly crafted for exclusive and treasured moments in life.
Blue Label: Rare and Exclusive. Blue Label has won numerous awards for excellence. It contains a blend of some of our rarest malts and most superior grains, matured to their peak – however long that takes.