John Simmons

I'm a writer primarily in the world of brands and business, with a particular focus on language ("How do brands communicate if they don't use words?"). My books have helped to make words a central issue of branding, from We, me, them & it through to Room 121. I also write fiction (The angel of the stories) and bring creative writing techniques to my training work as part of the Dark Angels programme. I'm a founder director of 26, the national writers' collective, and an honorary fellow of University College Falmouth. I blog regularly at www.26fruits.co.uk/blog