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Joe Marconi
Books by Joe Marconi
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Image Marketing: Using Public Perceptions to Attain Business Objectives
1 May 1996
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The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand (Ama)
1 Jan 2000
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Public Relations: The Complete Guide
25 Jun 2004
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Shock Marketing: Advertising, Influence and Family Values
30 April 1993
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Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programmes and Events
7 Aug 2002
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Crisis Marketing: When Bad Things Happen to Good Companies
11 Jan 1998
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Future Marketing: Targeting Seniors, Boomers, and Generations X and Y
1 Jan 2000
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Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset
1 Nov 2001
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Beyond Branding: How Savvy Marketers Use Brand Extension to Create Products and Open New Markets
1 Jun 1993
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Creating the Marketing Experience: New Strategies for Building Relationships with You
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22 Sep 2005
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Complete Guide to Publicity
30 Jan 1999
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