Obviously Whisky tasting is highly subjective and this guy has obviously drunk a lot of the stuff and knows what he likes, I've got no problem with that, but what gets me about this book is that at the begining Murray makes some claim about being totally neutral and not being under the thumb of some distillery or other because he doesn't work for a magazine, so doesn't need to think of advertising revenues, then he says that he works as a consultant for the Ardbeg distillery. Now I love Ardbeg whisky and as far as I'm concerned it is one of the best distillerys there is today, but Murray gives his award of the world's best whisky of 2009 as an obscure and unpurchasable bottling of Ardbeg Uigeadail, which might very well be the best whisky in the world for all I know, but then Ardbeg, presumably with his consent are selling a totally different bottling of Uigeadail (different strength), which Murray ranks simply as very good, as the Jim Murray approved world's best Whisky. I suppose my point about this book is that it is basically a sales tool and you are probably better off looking on forums to see what real people are drinking and enjoying that reading this.