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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover [Hardcover]

Ray Hutton
4.7 out of 5 stars  See all reviews (9 customer reviews)
RRP: 20.00
Price: 13.40 & FREE Delivery in the UK. Details
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Book Description

13 Jun 2013
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover + American Icon: Alan Mulally and the Fight to Save Ford Motor Company + British Leyland: Chronicle of a Car Crash 1968-1978.
Price For All Three: 33.64

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Product details

  • Hardcover: 224 pages
  • Publisher: Elliott & Thompson (13 Jun 2013)
  • Language: English
  • ISBN-10: 1908739827
  • ISBN-13: 978-1908739827
  • Product Dimensions: 23.6 x 15.2 x 2.5 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 188,291 in Books (See Top 100 in Books)

Product Description


"One question that burns ... is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers."--Autocar 29 May 2013

"Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time ... Enjoy the journey through this well written and straightforward book filled with some of the most accurately formed opinions in the industry."--Overdrive Magazine, June 2013

"This extraordinary story is chronicled in lively detail by Hutton."-- the Times Business 'ten best summer reads', July 2013

"A behind the scenes look at how the Indian industrial giant has revitalised their fortunes" --Motor Trader, June 2013

About the Author

Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de Automobile). He lives in London.

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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Branding and product positioning 15 July 2013
I found this to be interesting and informative particularly for a reader who may not be a total petrol-head. It describes the challenges of branding and product positioning well.
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3 of 3 people found the following review helpful
By edward
Gives a. Brief history of jaguar and la drovers beginning the covers the different owners of the companies. BMW ford in some depth also. Covering from bl to British aerospace. Seemed a. Good objective book well written and easy to read having a more professional feel than many car books.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Good summary of the current company 4 Sep 2013
By KindAL
Format:Kindle Edition|Verified Purchase
A suprisingly readable book, which does a good job of covering the complicated history of the many compaines involved in the story without getting bogged down with unnecessary detail, but remaining informative to the core.

Would recommend to anyone looking to get a good grasp on the make up of mordern car company, and what was required to get it there.
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Format:Kindle Edition|Verified Purchase
As a retired Jaguar trained apprentice working in a garage that were agents for both Jaguar and Rover way back in the sixties and seventies when the E-type, MkX , Mk 2 and XJ6 were the cars to have. I am naturally interested in both the past and future of these companies. The author is very obviously a very knowledgeable man within the motor industry and gives a very comprehensive account of JLR through its acquisition by Tata more or less up to this day but he also goes back and touches on the bad old British Leyland days and on to the pathway through Ford and BMW that these marques took. As a Jaguar nut I have read many good books on the car and this is another very good one to add to the collection.
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5.0 out of 5 stars Worth a read 20 Mar 2014
Format:Hardcover|Verified Purchase
The book was very up to date for a fast moving industry. The author knows the ins and outs of the JLR group and made the book informative & interesting.
I've subsequently lent the book to another person it was that good.
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