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The Jelly Effect: How to Make Your Communication Stick
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Review
“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)
"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)
Product Description
How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?
Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It′s ineffective, it′s irritating and, above all, it′s very messy.
So what′s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you′d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay–rise discussions. The benefits would be endless.
The Jelly Effect shows you how to raise your game to a different level. You′ll never fling another bucket of jelly again...
PRAISE FOR THE JELLY EFFECT
′The most effective, original and insightful book on business communication that I have ever read.′ ––Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International
′Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he′s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book – it will help you communicate with, and relate to, people better than ever before.′ ––Heidi Walton, npower, People Development Manager
′They say the definition of genius is the ability to make the complex simple. If that′s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you′ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you′ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.′ ––Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
76 of 84 people found the following review helpful:
2.0 out of 5 stars
Flatters to deceive,
By Terry Osborne "Terry O" (Leicester, England) - See all my reviews
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
I read the reviews so decided to try out the book. Lots of big typeface and few words on the page, I have seen too many of these books before. This is effectively 10 powerpoint slides s-t-r-e-t-c-h-e-d into a book. The ideas are fine, but nothing that I have not seen before, in more detail, elsewhere.
I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved. Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'
8 of 10 people found the following review helpful:
2.0 out of 5 stars
Too much jelly makes you sick,
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
It's ironic that this book is actually jelly itself. OK, probably 5 good points in here, but thrown at you again and again and again and again. I agree with other reviewers that maybe 20 pages would have been enough for these points. Then there is also the self praise of the author on almost every other page on how fantastic he, his clients, friends and his self invented approaches are (i.e. AFTER). It really, really makes you sick after a while. However, some tips are thought provoking, so not just one star.
4 of 5 people found the following review helpful:
1.0 out of 5 stars
Not Worth The Money,
By
This review is from: The Jelly Effect: How to Make Your Communication Stick (Kindle Edition)
I bought the kindle version of this book after seeing a positive review of it. Being a sales coach myself I was looking for refreshing ideas to use in my training. To my surprise I found it very simple! Almost like he was teaching sales to a bunch of kids at a primary school. He doesn't come across as a sales expert at all. More like somebody who has created a few new catch phrases for concepts that have been around forever. He tries to sell these as new concepts but not even the children in the primary school would fall for them. Not worth the money!
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