The Jelly Effect: How to Make Your Communication Stick
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Review
The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business.’ (Entertainment Focus, Wed 4th August 2010).
Product Description
Like throwing jelly at a wall, poor communication never sticks.
Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.
"The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.
"The Jelly Effect" will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.
"Andy Bounds taught me more about effective presenting than a lady who'd previously taught two US presidents."
-Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing
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Most Helpful Customer Reviews
76 of 84 people found the following review helpful:
2.0 out of 5 stars
Flatters to deceive,
By Terry Osborne "Terry O" (Leicester, England) - See all my reviews
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
I read the reviews so decided to try out the book. Lots of big typeface and few words on the page, I have seen too many of these books before. This is effectively 10 powerpoint slides s-t-r-e-t-c-h-e-d into a book. The ideas are fine, but nothing that I have not seen before, in more detail, elsewhere.
I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved. Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'
8 of 10 people found the following review helpful:
2.0 out of 5 stars
Too much jelly makes you sick,
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
It's ironic that this book is actually jelly itself. OK, probably 5 good points in here, but thrown at you again and again and again and again. I agree with other reviewers that maybe 20 pages would have been enough for these points. Then there is also the self praise of the author on almost every other page on how fantastic he, his clients, friends and his self invented approaches are (i.e. AFTER). It really, really makes you sick after a while. However, some tips are thought provoking, so not just one star.
4 of 5 people found the following review helpful:
1.0 out of 5 stars
Not Worth The Money,
By
This review is from: The Jelly Effect: How to Make Your Communication Stick (Kindle Edition)
I bought the kindle version of this book after seeing a positive review of it. Being a sales coach myself I was looking for refreshing ideas to use in my training. To my surprise I found it very simple! Almost like he was teaching sales to a bunch of kids at a primary school. He doesn't come across as a sales expert at all. More like somebody who has created a few new catch phrases for concepts that have been around forever. He tries to sell these as new concepts but not even the children in the primary school would fall for them. Not worth the money!
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