Jeffrey Gitomer's Little Teal Book of Trust: How to earn... and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
Trade in Yours
For a 0.50 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Jeffrey Gitomer's Little Teal Book of Trust on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Jeffrey Gitomer's Little Teal Book of Trust: How to Earn it, Grow it, and Keep it to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Gitomer's Little Books) [Hardcover]

Jeffrey Gitomer
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 12.99
Price: 12.66 & FREE Delivery in the UK. Details
You Save: 0.33 (3%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 10 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Thursday, 24 July? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 6.41  
Hardcover 12.66  
Trade In this Item for up to 0.50
Trade in Jeffrey Gitomer's Little Teal Book of Trust: How to Earn it, Grow it, and Keep it to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Gitomer's Little Books) for an Amazon Gift Card of up to 0.50, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

7 Dec 2008 Jeffrey Gitomer's Little Books
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough. But you can do it and when you do, it will lead you to wealth beyond money. It's not success, it's fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.

Frequently Bought Together

Jeffrey Gitomer's Little Teal Book of Trust: How to Earn it, Grow it, and Keep it to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Gitomer's Little Books) + Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships + Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Price For All Three: 35.48

Buy the selected items together

Product details

  • Hardcover: 208 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (7 Dec 2008)
  • Language: English
  • ISBN-10: 0137154100
  • ISBN-13: 978-0137154104
  • Product Dimensions: 19.6 x 13.6 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 577,539 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description


"A practical guide aimed at improving your business and personal life and it's tough and motivational rather than spiritual, advising on how to develop and gain trust."

Clare Nasir, GMTV

Now Magazine

From the Back Cover

Trust is the basis for all relationships. This book will help you:


Tell the truth. This is the number one element of trust AND relationships. Do what you say you will do. This is a test for being trustworthy and reliable. Communicate in a timely manner. This shows you are responsible, on top of it, and that you care. Bring value beyond your product or service. What you do to help others be more successful is a true reflection of your character. Be on time. Being on time shows you respect the other person’s time. Be friendly. Smiling people are the gateway to open communication. Be sincere. This can only come from belief in what you do, loving what you do, and caring for others. Show and say genuine thanks. Be grateful for the opportunity to be of service. Be consistent. I believe this element of trust is the most difficult to master because it combines all the other elements. Give trust. You become trustworthy by giving trust.

Customer Reviews

4 star
3 star
2 star
1 star
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
0 of 1 people found the following review helpful
5.0 out of 5 stars Great Read 17 April 2012
Format:Hardcover|Verified Purchase
This is a great book with real world examples and tangibles concept that can be put to use. I actaully really like the hardback cover because it gives me the ability to just throw it in my bag and take anywhere and it holds up to the abuse. I plan a rereading this book and the durability is important.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on (beta) 4.8 out of 5 stars  37 reviews
16 of 17 people found the following review helpful
5.0 out of 5 stars Trust Me... 6 Jan 2009
By Dave Carpenter - Published on
Format:Hardcover|Verified Purchase
This is an important and excellent book. (You will maybe appreciate my tongue-in-cheek headline after reading the first Chapter.)

Like so many others, I am a huge fan of Jeff Gitomers' sage, straightforward advice on selling and subjects tangentially related to his core expertise in the sales process. But, Gitomer has outdone himself with this absolute gem.

In a world where (some) businesses and politicians are almost daily demonstrating why they can't be trusted, the subject of "trust" needs to be written about. And, this well timed book is a great primer on the subject.

Now writing about "trust" is not easy. Who is a "trust" expert? Well the subject is a perfect one for Gitomer who manages to plead for us to do things better in a style that doesn't come over as unduly "preachy." And, he does so with his usual well organized, logical explanations. He does a great job of succinctly explaining the context of trust, it's benefits and ultimately its value, more than 20 characteristics of trust, and how to recover from a breach of trust (which can happen among us humans).

Best of all, his thoughts on becoming a trusted business advisor make this a book that every professional should read, study, implement and then re-read. As an advisor to leading professional service firms, I have already started giving the book to clients.

Regretfully, I expect that some who need this book most will never buy it as they see themselves as already fully trustworthy. Respectfully, I would suggest that few among us would not benefit from a tune-up in this area. Including the many whom start off conversations, as I did this review, with the commonly used phrase "trust me."

As a voracious reader of business and self-help books (and a reviewer here on Amazon of the best of that which I read), I consider this one of the most important books, in those two categories, in the last ten years. It really is that good! And that important!!
7 of 7 people found the following review helpful
4.0 out of 5 stars Teal is gold 26 Dec 2008
By Michael P. Maslanka - Published on
Another valuable book by Gitomer. Yes, he covers established material but does so in fresh, conversational , and fun ways. His big themes: trust yourself before others can trust you; eradicate "we" in working with clients because it is not about you, it is about them ; don't offer solutions (which tells your client that you are looking down on them) but rather "answers" which are about a partnership and are relationship driven. Good section on becoming a trusted adviser a la Maister. Think long term. See the broader context of where the client's business is going(I tell new lawyers to read the NYT and the Journal). The section on ethics(he calls it "the truth about the truth" ) is very good and he calls us out when we use phrases like ""for their own good" or 'didn't want to hurt them" , which tell us that we are lying. Come to think of it, a 'Little Gold Book of Ethics" would be welcome as his next project.
5 of 5 people found the following review helpful
5.0 out of 5 stars Another Gitomer Gem 20 Dec 2008
By James R. Brown - Published on
Format:Hardcover|Verified Purchase
Some buy books because of the subject matter, some because of a unique title and then there are those, like me, who buy a book because of a trust in the author to continue to produce the quality that had become standard and expected with that author's work. Jeffrey Gitomer's Little Teal Book of Trust is such a book. I have developed a desire to read all of Gitomer's writings not so much because I seek to learn something that I did not previously know, although that always happens, but more importantly to reinforce what in many cases I had forgotten but need to know. As I read Gitomer's books, I often find myself saying, "I knew that," past tense and immediately make a note to incorporate that long loss forgotten principle into my business. This book is another Gitomer Gem that anyone in any walk of life can learn from or reinforce what they may already think they know. When it is all said and done, I can honestly say I am a better person having read Jeffery Gitomer's books and I know my business relationships and skills are light years ahead of where they once were. I highly recommend the Little Teal Book of TRUST. Like Gitomer's other books, they are very easy to read, have color throughout, list items to consider and then sums it all up for you. They are books you will re-read as I have, many times and each time you learn something you previously missed.
5 of 6 people found the following review helpful
3.0 out of 5 stars Gitomer, Trust and Common Sense 4 July 2009
By Jose L. Rvera - Published on
There's no high tech advice here about how to gain and retain Trust in your life. Just a lot of common sense approaches about the subject matter. Good reminder but not a breakthrough!
2 of 2 people found the following review helpful
5.0 out of 5 stars Gitomer Scores Again 7 Feb 2009
By David Perry - Published on
Not the Gitomer style I've come to know. This book is different. Not something you slap on & where to the next sales hop. Invest in yourself, buy and read this book. I have, and I will never approach relationships the same way again.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category