Jay Strongman is a renowned international DJ and a long-time writer on popular and underground culture. Like many of his generation growing up in 1960's and 70's Britain, Jay was heavily influenced by the American TV shows , movies and music that permeated British culture at the time.
That love of 20th Century Americana led him to starting London's first neo-rockabilly clothing store, "Rock-A-Cha", in 1979 and fronting a rockabilly band called The El-Trains a year or so later. A couple of years later he started DJ'ing in London and his pioneering mix of music (incorporating hip-hop, rockabilly, house, punk, disco and soul) led to him becoming one of the first DJs-as-popstars, working on radio and in nightclubs around the world.
Besides his thirty-plus year career as a DJ, Jay has also been a regular writer on music and fashion for such publications as The Face magazine, the London Sunday Times, i-D Magazine, Vogue and the NME. He has written two art books on popular culture: "Tiki Mugs - Cult Artifacts of Polynesian Pop" (2009 Korero Books) which spent seven weeks at Number One in the Popular Culture category on Amazon.com, and the highly acclaimed "Steampunk - The Art of Victorian Futurism" (2011 Korero Books) which is now on its third printing.
Jay's first novel "Ritual Of The Savage" is being published in November of 2015 by Hungry Eye Books and was inspired by rainy afternoons as a child spent watching Bogart films on TV, reading Raymond Chandler, Ray Bradbury and Jonathan Latimer novels as a teenager and drinking rum cocktails in Tiki Bars as an adult in 1990s California.