I was a hair straightening junkie for 4 years running and it damaged my hair badly. After using this conditioner it really made a difference. It makes your hair feel softer, stronger, and even a bit thicker too. Usually my hair feels kind of "airy," esp. on humid days, but this conditioner makes it feel heavier (Girls, you know what I'm talking about, right?) The smell isn't as great as some other shampoo/conditioners like Herbalessences, but it isn't terrible either. The good thing is, the smell doesn't stick around, it washes right out. Even better, the formula uses natural ingredients, is paraben free, animal cruelty free, bio- degradable, and safe enough for color treated hair. Totally recommend this conditioner.