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Product Description
"Japanese Schoolgirl Confidential", is a must for anyone curious about the girls that populate Japan's pop culture. For years schoolgirls have shown up in internationally popular anime such as "Sailor Moon", "The Melancholy of Haruhi Suzumiya", and "Blood: The Last Vampire". Films such as "Battle Royale" inspired Quentin Tarantino to include a fighting schoolgirl in Kill Bill, and recently Rinko Kikuchi received an Oscar nomination for her role as a schoolgirl the film Babel. There are schoolgirl characters in videogames such as "Street Fighter". And the "Japanese Schoolgirl Watch" column in "WIRED" magazine has long kept an eye on the trends emerging among these stylish teens. These days the Japanese schoolgirl has all but replaced the geisha-girl to become Japan's new female icon. But how and why has the Japanese schoolgirl become such an arbitrator of cool? Brian Ashcraft, the acclaimed author of "Arcade Mania!", and his sidekick Shoko Ueda, take the reader beyond the realm of everyday schoolgirls to discover the secrets behind this iconic creature. By talking to Japanese women including former and current J-pop idols, well known actresses, models, writers, and artists-along with film directors, historians and marketeers - the authors discover the history behind Japan's obsession with schoolgirls. Whether you want to know where the iconic sailor-style uniform came from, or how the Japanese schoolgirl became a brand that can be used to sell anything from kimchi to insurance, the answers are inside "Japanese Schoolgirl Confidential". You can find out why Japanese schoolgirls have become such a symbol of girl power, and why they are so very very cool!
About the Author
The authors are Brian Ashcraft and Shoko Ueda, a husband and wife team based in Osaka. Brian is the author of Arcade Mania! and is Contributing Editor for WIRED magazine, where he regularly writes the Japanese Schoolgirl Watch column. He also contributes Kotaku one of the world's most read blogs, and has written for the design magazine Metropolis Magazine, Popular Science, Ready Made, Otaku USA, the British tech magazine T3, and the The Japan Times newspaper -- among other publications. Shoko has been research assistant for the Japanese Schoolgirl Watch column for Wired magazine, and draws on her own experiences as a former Japanese schoolgirl. This is her first book.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
I first read a review for this book in the 'Japan Times' that I like to read online and I was curious !
Anime and manga is so popular now it is hard not to have come across Japanese schoolgirls, these days they are a world-wide icon and this book will tell you everything you want to know about these incredibly cool teenage girls !
Read how they are keeping Japanese companies alive in the recession with their amazing spending,the book says the girls have at least 10,000 Yen to spend but I have been lucky enough to speak with real Japanese schoolgirls and they say the figure is far higher than that !
I highly recommend it to anyone with a interest in Japanese culture.
Anime and manga is so popular now it is hard not to have come across Japanese schoolgirls, these days they are a world-wide icon and this book will tell you everything you want to know about these incredibly cool teenage girls !
Read how they are keeping Japanese companies alive in the recession with their amazing spending,the book says the girls have at least 10,000 Yen to spend but I have been lucky enough to speak with real Japanese schoolgirls and they say the figure is far higher than that !
I highly recommend it to anyone with a interest in Japanese culture.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
12 reviews
47 of 54 people found the following review helpful
Sugoi!
8 Sep 2010
Format:Paperback
Check out my video review!
17 of 19 people found the following review helpful
Informative, Fun, and Full of Music, Art, and Anime Suggestions!
24 Aug 2010
Format:Paperback
As an anime fan and as a person interested in Japanese culture I was excited when I stumbled across Ashcraft's book at my local Borders. At first glance I thought it would be a regular novel but was both intriqued and shocked to find the book litered with photographs and pictures. The book even has a soft cover sleve which is usually exclusive to paperback books from Japan. I immediately picked it up.
The novel covers eight chapters. The first is dedicated to the origin of the schoolgirl's sailor suit with tidbits on the sailor suit's effect on Japanese culture woven in. You'll learn old customs like taking a boy's second button from the top to current fads like gluing loose socks to yourself.
The second chapter covers idol worship and music. Thanks to this chapter I've discovered new Japanese music that I would have otherwise never heard of. You'll learn about different super groups and music featuring information on AKB48, Momoe Yamaguchi, Masako Mori, Junko Sakurada, Tsukasa Ito, Seiko Matsuda, Scandal, Jurian Beat Crisis, Onyanko Club, and Morning Musume.
The third chapter covers movies. You'll learn about the influence of the school girl on both western cinema (Kill Bill and Babel) as well as eastern cinema (Kite, Battle Royale). In particular the section goes into depth on the school girl movies of the seventies and their use of school girls as catalysts into fantasy both sexual and horrorific.
The fourth chapter covers shopping and how school girls form the bulk of Japanese buying power. You'll learn how items like the pager and the cell phone were popularized by the school girl and how the school girl's lack of interest can swiftly execute a fad (such as the Tamagotchi).
The fifth chapter covers magazines and fashion. You'll learn about the infamous Kogals of the nineties and their effect on helping women escape from stereotype and form their own individual styles. You'll also learn about the fashion magazine Egg and it's use as a forum for Japanese schoolgirls before the age of the internet.
The sixth chapter covers art. As expected you'll learn about the school girl's influence on art with samples from Rin Nadeshico, Noriko Yamaguchi, Motoyuki Kobayashi and others.
The seventh chapter covers video games. You'll learn about the infamous Japanese dating sims, as well as visual novels. Many of these games and visual novels have since become anime, such as To Heart, Kanon, and Clannad.
The eight chapter covers anime and manga. You'll learn about the evolution of the school girl in manga from the high school teen (Peach Girl) to magical girl (Sailor Moon) to mecha controling saviors (Neon Genesis Evangelion).
Japanese School Girl Confidential is a must buy for anyone remotely interested in anything involving Japanese culture. Though I bought the book mainly for its chapters on music, movies, games, and anime the other chapters were just as immersing and informative. It may be a quick read but the information you'll gain is well worth the money!
The novel covers eight chapters. The first is dedicated to the origin of the schoolgirl's sailor suit with tidbits on the sailor suit's effect on Japanese culture woven in. You'll learn old customs like taking a boy's second button from the top to current fads like gluing loose socks to yourself.
The second chapter covers idol worship and music. Thanks to this chapter I've discovered new Japanese music that I would have otherwise never heard of. You'll learn about different super groups and music featuring information on AKB48, Momoe Yamaguchi, Masako Mori, Junko Sakurada, Tsukasa Ito, Seiko Matsuda, Scandal, Jurian Beat Crisis, Onyanko Club, and Morning Musume.
The third chapter covers movies. You'll learn about the influence of the school girl on both western cinema (Kill Bill and Babel) as well as eastern cinema (Kite, Battle Royale). In particular the section goes into depth on the school girl movies of the seventies and their use of school girls as catalysts into fantasy both sexual and horrorific.
The fourth chapter covers shopping and how school girls form the bulk of Japanese buying power. You'll learn how items like the pager and the cell phone were popularized by the school girl and how the school girl's lack of interest can swiftly execute a fad (such as the Tamagotchi).
The fifth chapter covers magazines and fashion. You'll learn about the infamous Kogals of the nineties and their effect on helping women escape from stereotype and form their own individual styles. You'll also learn about the fashion magazine Egg and it's use as a forum for Japanese schoolgirls before the age of the internet.
The sixth chapter covers art. As expected you'll learn about the school girl's influence on art with samples from Rin Nadeshico, Noriko Yamaguchi, Motoyuki Kobayashi and others.
The seventh chapter covers video games. You'll learn about the infamous Japanese dating sims, as well as visual novels. Many of these games and visual novels have since become anime, such as To Heart, Kanon, and Clannad.
The eight chapter covers anime and manga. You'll learn about the evolution of the school girl in manga from the high school teen (Peach Girl) to magical girl (Sailor Moon) to mecha controling saviors (Neon Genesis Evangelion).
Japanese School Girl Confidential is a must buy for anyone remotely interested in anything involving Japanese culture. Though I bought the book mainly for its chapters on music, movies, games, and anime the other chapters were just as immersing and informative. It may be a quick read but the information you'll gain is well worth the money!
29 of 35 people found the following review helpful
Kawaii! Japanese Schoolgirl Confidential Review
8 July 2010
Format:Paperback|Amazon Verified Purchase
After plowing through Brian Ashcraft's last book covering Japan's still thriving arcade scene, I was craving more work from the Kotaku editor. I was surprised at first that his next published work would be covering Japanese schoolgirls, but somehow knew it would be another compelling read. I quickly hit "pre-order" on Amazon.com and waited patiently for the fateful day I would find it laying on my doorstep.
Brian's newest book titled "Japanese Schoolgirl Confidential: How teenage girls made a nation cool" is an eight chapter non-stop page turner that takes you through the many types of Japanese schoolgirls and describes how the style has been an influence on Japan since the late 1800's.
Jumping between the schoolgirl's types, you will read about their roles as idols, rock musicians, actresses and influence on anime and videogames. They are super heroes of Japan, students by day and role models by night. There is no doubt that their influence even stretches outside of Japan, seeing how Quentin Tarantino casted Chiaki Kuriyama in Kill Bill. A certain level of sexiness mixed with power seems to be what causes everyone around the world to look. Companies will run their entire business solely focused on marketing to the Japanese schoolgirls. It's something that will never go away, yet will always be ever-changing.
Brian Ashcraft and his wife, Shoko Ueda, give the most comprehensive look at the girls that have shaped Japan. Whether you have interests in Japan's history, a love for videogames, or are an anime otaku, this book will definitely keep your eyes glued to the pages.
Brian's newest book titled "Japanese Schoolgirl Confidential: How teenage girls made a nation cool" is an eight chapter non-stop page turner that takes you through the many types of Japanese schoolgirls and describes how the style has been an influence on Japan since the late 1800's.
Jumping between the schoolgirl's types, you will read about their roles as idols, rock musicians, actresses and influence on anime and videogames. They are super heroes of Japan, students by day and role models by night. There is no doubt that their influence even stretches outside of Japan, seeing how Quentin Tarantino casted Chiaki Kuriyama in Kill Bill. A certain level of sexiness mixed with power seems to be what causes everyone around the world to look. Companies will run their entire business solely focused on marketing to the Japanese schoolgirls. It's something that will never go away, yet will always be ever-changing.
Brian Ashcraft and his wife, Shoko Ueda, give the most comprehensive look at the girls that have shaped Japan. Whether you have interests in Japan's history, a love for videogames, or are an anime otaku, this book will definitely keep your eyes glued to the pages.
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