James Goolnik BDS MSc is a clinical dentist and founder of the Bow Lane Dental
Group which is based in the City of London, England.
It was voted London practice of the year in 2006. James is immediate past-president of the British Academy of Cosmetic Dentistry.
He qualified from Kings' College Dental School in 1992 and went to study his Masters degree in Conservative Dentistry at the Eastman Dental Institute.
James sits on the board of the British Dental Bleaching Society and helps train the dental team worldwide regarding tooth whitening, minimal intervention dentistry, social media and marketing. He has produced training DVD's for a major whitening company and the worlds first dental practice iphone app.
James is a key-opinion leader and was voted the most influential person in UK Dentistry in 2011. He is well known in the media, currently researching why people are afraid of visiting the dentist. He is the clinical ambassador to Arm and Hammer toothpaste.