This is a remarkable book. Few car manufacturers can inspire a work such as this because few, apart perhaps from their earliest days, have sustained a history that is more than corporate management - the making of cars simply to make money. Few brands evoke such an immediate, positive response as Jaguar, which seems, uniquely, to merge luxury, speed, sensuous design and old fashioned elegance into an intriguing Englishness that is respectable, reticent yet also raffish.
The format of this book suggests `coffee table' and, in my view, the format is a mistake. For this is not a lightweight collection of observations further diluted by vacuous, luxuriant photography. Scholarship has here created an authoritative reference work with a gripping narrative.
It is true there is so much in this book that it would need three or four conventional volumes to contain it but, far from skipping in an idle way from one thing to another (as is the way with the coffee table tome), you just want to read on and on and then return to enjoy again the details you could not absorb at first. There are hundreds of full colour illustrations that repay careful observation and everything about the book is of high quality. However, balancing its heavy weight on your knee for long is impossible whilst laying it on the sofa means the smallish print is just too far away to be read comfortably. Isn't life difficult!
Translated from the German it has some curious constructions that seem neither English nor American but it does bring a German perspective to the cars (there are accounts of road tests in German auto magazines) and perhaps because of its German origins there is more of a serious technical focus, which I prefer.
The story is told chronologically and all the technical details of the cars are provided. It's factual rather than speculative and you will be disappointed if you expect `soap opera' gossip or accounts of boardroom battles. Even the episode of the Dockers and their contribution to the fall of Daimler is dealt with in a matter of fact way. Surprisingly there is little about Sir William Lyons himself (and only a few small photographs). If the book had been written by an Englishman there may have been more of a cult of personality - here the emphasis is on the contribution of the Team, which I also prefer.
Because, what makes this a fascinating book is its account, through revelations made almost in passing, of how the company and its cars developed owing to a shared endeavour amongst all the engineers, designers, drivers and other `maestros' as they worked (struggled) during, for the most part, difficult operating circumstances that frequently required compromises but from which they usually managed to wrestle an advantage. Ultimately you are overwhelmed by how just how `creative' engineers and engineering can be: Jaguar (at its best) is dream, obsession, design and engineering metamorphosed into art.
Moreover, once the chronological account is complete, including the sub-plot of Daimler and Lanchester, you will find several magnificent appendices on the engines and the interiors - each accompanied by many high quality illustrations and diagrams.