Technically, this line of watches from JACOB JENSEN™ has quite a lot in common with the classic chronographs. A type of watches which have become popular particularly among racing drivers, pilots and others who need to measure time very accurately, but also among ordinary watch lovers. However, the difference is what catches the eye. By challenging conventional thinking, JACOB JENSEN™ has created a line of chronographs in a unique, beautiful and simple design. Based on the design philosophy that has made the Danish design company one of the most recognised and respected in the world for more than a quarter of a century. All unnecessary features have been trimmed away, leaving only the pure lines, the function and the materials. It is a delight, not only to those who require sublime quality and functionality, but also to the eye. Most chronographs made through history are more or less variations on the same theme: The more numbers, divisions and details, the better! But one should not forget that a watch is both an article for everyday use and an ornament. Therefore we decided to create a different chronograph. A watch, which is simple and beautiful, regardless of time and place, but which at the same time, fulfils most of the demands made on chronographs. I think that the result speaks for itself,” says the 42-year-old Chief Designer. He realises that many people will think that a chronograph should not be so simple, although, Timothy Jacob Jensen does not consider that a problem - on the contrary. ”We know that we appeal directly to a certain group of consumers with this product. Ideally, everybody should have the opportunity to buy a wristwatch to suit their taste. Some people like lots of gadgets and gimmicks, others prefer simplicity. And now we have designed a chronograph that finally fulfils the demand for simplicity,” concludes the Chief Designer.