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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Audio CD – Audiobook, 30 May 2015


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Audio CD, Audiobook, 30 May 2015
--This text refers to the Hardcover edition.
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Product details

  • Audio CD
  • Publisher: Blackstone Audiobooks; Unabridged edition (30 April 2014)
  • Language: English
  • ISBN-10: 1482992655
  • ISBN-13: 978-1482992656
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (43 customer reviews)

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Product Description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

--This text refers to the Hardcover edition.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

--This text refers to the Hardcover edition.

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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

8 of 9 people found the following review helpful By E Edwards on 29 Nov. 2013
Format: Kindle Edition Verified Purchase
I read this in two days. I never do that! ;-) Lots of examples from traditional businesses that have got me thinking. If you're a solo-preneur, you're going to need to spend some time thinking about how to apply the real world examples to your business but it will be totally worth it. If you're on charge of social media in a more corporate environment, give a copy to your bosses! (And read it yourself too of course!)

An easy read with lots of examples. Highly recommended reading.

Thanks Gary!
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Format: Hardcover
This book illusrates a lot of social media marketing tips in a very fun way. It shows the readers how to pique the interests of the user in various social media, how to engage the conversation with them and how to get their intended message clearly delivered. It's a very interesting book to read. For futher advanced skills in other online marketing channel, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a good SEO book for cross-referece when building your website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO comptency of your website. For example , it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoide duplicate conten, the tactics to deoply 301 redirect, and the SEO practics of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming technques to boost the web performance.

In addition, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search.
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4 of 5 people found the following review helpful By Stefan Thomas on 13 Dec. 2013
Format: Kindle Edition Verified Purchase
I've loved Gary's work for years now and Crush It got me to take social media seriously when, in 2008, it was considered something new and a bit whacky in the UK.

Thank You Economy on the other hand gave long term and strategic advice which didn't just apply to social media but to business and life generally.

JJJRH tells you in simple detail how to use the various platforms that are popular now, in 2013. Each chapter can be read in it's own right and you will get something from each and every page - even if, like me, you consider that you know quite a bit about SM.

The first two books gave you lots of "why" you should be using social media. JJJRH is the manual to tell you how. And from someone who lives it.
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3 of 4 people found the following review helpful By Claire Georghiades on 15 Feb. 2014
Format: Kindle Edition Verified Purchase
This 'how-to' guide is a must read for any business that wants to promote itself online. Gary Vaynerchuk gets it. And as this is the 3rd book in a hugely series, you can also be sure that he translates what he knows into a highly readable book.

In Gary's own words, "I hoped that if I wrote a short, useful book... that broke today's most popular and exciting platforms down to their essential building blocks of text, image, tone, and link capabilities, it would make the exploding social media scene seem a bit less daunting to any marketer or business owner trying to keep up with it." Gary has achieved exactly that.

There is a huge temptation on social media to continually work from the inside-out, tweaking what you do according to your analytics. The reason this book packs such a big punch [sorry for the pun] is that it looks at each platform from the outside-in, never losing sight of the fact that successful marketing leads to sales.

And it does this in a highly informative, entertaining way. Gary Vaynerhook gives you six simple rules of outstanding content:

1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.

He then channels his huge wealth of experience into critiquing actual posts on different platforms to show what works to create sales, and what doesn't work and why. So that you can go back to each platform, and do things better and sell more.

I read this book on the kindle version, but I have found it so useful that I have ordered the paperback for easier reference. To sum up: buy this book, read it, do the hard work and reap the rewards of increased sales.
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4 of 5 people found the following review helpful By Laurence Veale on 9 Dec. 2013
Format: Kindle Edition Verified Purchase
Immensely practical, to the point. For those who are starting to use social media and those who have been using it for a while, you'll find brilliant case studies which will show you how to and how not to use the various platforms.
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3 of 4 people found the following review helpful By Debs Lee on 2 Feb. 2014
Format: Kindle Edition Verified Purchase
If you're selling a commodity to a younger demographic, this is the book for you.

It offers a great explanation of how to effectively use Facebook, Twitter (although I disagreed with a couple of points made), Pinterest and Instagram ... but nothing on LinkedIn (described as an 'emerging network'?? Hardly.)

Still much better than most of the books out there on social media, but looking forward to the next one that will hopefully cover selling services in a business-to-business environment.
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