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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
Insightful , up-to-date book (read it in Jul 2015) on social media.Published 1 month ago by GARY WADHWANI
Great book - got straight to the point with clear, practical examples and case studies. Would highly recommend.Published 2 months ago by Joy Oko
If you want to get a handle on the various social media platforms and how to get yourself known, this is a book you need. Read morePublished 3 months ago by BigBadBaz
Brilliant!!!! Must have for any digital media / marketing you may want to get into within business!Published 4 months ago by Thomas Carter
Brilliant explanation of different types of social media and how some examples work and how some don't!Published 4 months ago by Amazon Customer
Good - well written, nice quality book (hardback version anyway) with some very useful ideas to focus on. Read morePublished 4 months ago by david mitchell