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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [Hardcover]

Gary Vaynerchuk
4.5 out of 5 stars  See all reviews (33 customer reviews)
RRP: £20.13
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Book Description

17 Dec 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World + Crush It!: Why NOW Is the Time to Cash In on Your Passion + The Thank You Economy
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Product details

  • Hardcover: 224 pages
  • Publisher: HarperBusiness (17 Dec 2013)
  • Language: English
  • ISBN-10: 006227306X
  • ISBN-13: 978-0062273062
  • Product Dimensions: 18.7 x 2 x 23.2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 5,407 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.


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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Thought provoking and entertaining. 29 Nov 2013
Format:Kindle Edition|Verified Purchase
I read this in two days. I never do that! ;-) Lots of examples from traditional businesses that have got me thinking. If you're a solo-preneur, you're going to need to spend some time thinking about how to apply the real world examples to your business but it will be totally worth it. If you're on charge of social media in a more corporate environment, give a copy to your bosses! (And read it yourself too of course!)

An easy read with lots of examples. Highly recommended reading.

Thanks Gary!
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4 of 4 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I've loved Gary's work for years now and Crush It got me to take social media seriously when, in 2008, it was considered something new and a bit whacky in the UK.

Thank You Economy on the other hand gave long term and strategic advice which didn't just apply to social media but to business and life generally.

JJJRH tells you in simple detail how to use the various platforms that are popular now, in 2013. Each chapter can be read in it's own right and you will get something from each and every page - even if, like me, you consider that you know quite a bit about SM.

The first two books gave you lots of "why" you should be using social media. JJJRH is the manual to tell you how. And from someone who lives it.
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4 of 4 people found the following review helpful
5.0 out of 5 stars required reading for any business 9 Dec 2013
Format:Kindle Edition|Verified Purchase
Immensely practical, to the point. For those who are starting to use social media and those who have been using it for a while, you'll find brilliant case studies which will show you how to and how not to use the various platforms.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Good if you're selling to consumers 2 Feb 2014
Format:Kindle Edition|Verified Purchase
If you're selling a commodity to a younger demographic, this is the book for you.

It offers a great explanation of how to effectively use Facebook, Twitter (although I disagreed with a couple of points made), Pinterest and Instagram ... but nothing on LinkedIn (described as an 'emerging network'?? Hardly.)

Still much better than most of the books out there on social media, but looking forward to the next one that will hopefully cover selling services in a business-to-business environment.
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2 of 2 people found the following review helpful
Format:Hardcover
I was lucky enough to win tickets to the launch event for this, Vaynerchuk's third foray in to authorship as an authority on social media. As well as including a Q & A with the author himself, attendees were also given a free copy of this book, and I love free books.

Here, we have something a little different to Vaynerchuk's previous work - in JJJRH, he scrutinises the micro-content pushed out by dozens of major brands. Sometimes, it works - Oreo's Superbowl tweet is a good example of this. Other times, it doesn't - you just have to look at the sad state of some of the content pushed out by half-arsed marketing managers who refuse to dedicate serious time and effort to social media.

You'll learn a few things about what works and where (context, as always, is key), and you'll also feel inspired by some of the great work being done by other community managers. Start jabbing straight away, so your audience is primed and ready for a right hook.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good Enough and thought provoking 9 Mar 2014
Format:Hardcover|Verified Purchase
An easy read at the beginning but for business, the book pretty much ignores LinkedIn, which is far more business oriented than Facebook where the efforts are concentrated in the main.
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1 of 1 people found the following review helpful
5.0 out of 5 stars This 'How-To' Guide Is A Must Read! 15 Feb 2014
Format:Kindle Edition|Verified Purchase
This 'how-to' guide is a must read for any business that wants to promote itself online. Gary Vaynerchuk gets it. And as this is the 3rd book in a hugely series, you can also be sure that he translates what he knows into a highly readable book.

In Gary's own words, "I hoped that if I wrote a short, useful book... that broke today's most popular and exciting platforms down to their essential building blocks of text, image, tone, and link capabilities, it would make the exploding social media scene seem a bit less daunting to any marketer or business owner trying to keep up with it." Gary has achieved exactly that.

There is a huge temptation on social media to continually work from the inside-out, tweaking what you do according to your analytics. The reason this book packs such a big punch [sorry for the pun] is that it looks at each platform from the outside-in, never losing sight of the fact that successful marketing leads to sales.

And it does this in a highly informative, entertaining way. Gary Vaynerhook gives you six simple rules of outstanding content:

1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.

He then channels his huge wealth of experience into critiquing actual posts on different platforms to show what works to create sales, and what doesn't work and why. So that you can go back to each platform, and do things better and sell more.

I read this book on the kindle version, but I have found it so useful that I have ordered the paperback for easier reference. To sum up: buy this book, read it, do the hard work and reap the rewards of increased sales.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great book 2 Feb 2014
Format:Kindle Edition|Verified Purchase
Great book really informative, on social media. Not a lot more to say other then that, but this feedback form insists on more words, why use 4 words when you can waste your time typing 30+
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Most Recent Customer Reviews
5.0 out of 5 stars engaging and insightful
No nonsense, useful and entertaining. There wasn't the usual format of teams of inane twaddle before getting to the point. I'd highly recommend it.
Published 5 days ago by aLovelyCuppa
5.0 out of 5 stars Lots of books talk about social media. This one ...
Lots of books talk about social media. This one talks about how exactly sites differ. If you never have seen a newspaper ad in a TV ad slot that's because that wouldn't make much... Read more
Published 19 days ago by Kristen Truempy
5.0 out of 5 stars Strongly Suggest!
Fantastic book. I've worked in social media marketing for two year and this book taught me some great new things.
Published 20 days ago by Alix Jones
5.0 out of 5 stars Five Stars
Via the wonderful interview with Marie Forleo I came upon this tome of social media how to.
Brilliant.
Published 26 days ago by Emma Supple
5.0 out of 5 stars Happy with my purchase
Great book. Will definitely help you target your audience and give you an insight on how some platforms operate.
Published 28 days ago by Martina
5.0 out of 5 stars Five Stars
Great book
Published 1 month ago by Mrs. Tania D Jackson
3.0 out of 5 stars Too much padding
Too much padding.
Published 2 months ago by clare
5.0 out of 5 stars awesome
Gary just blew my mind with the tips and advice, can't wait to implement them in to my own business.

Thanks Gary
Published 2 months ago by JKibbler
5.0 out of 5 stars Bam, Bam, Pow, Vaynechuk Slams it Down
Vaynerchuk delivers again. Fantastic pointers and critique of social medias best and worst.
Published 2 months ago by Tideswellman
4.0 out of 5 stars Good
Good read. I found the Facebook chapter useful, everything else not so much.
It's worth reading if your brand is just starting to gain momentum in social media, otherwise just... Read more
Published 3 months ago by M. Goroshkevich
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