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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [Hardcover]

Gary Vaynerchuk
4.4 out of 5 stars  See all reviews (18 customer reviews)
RRP: 19.99
Price: 13.39 & FREE Delivery in the UK. Details
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Book Description

17 Dec 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


Frequently Bought Together

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World + The Thank You Economy + Crush It!: Why NOW Is the Time to Cash In on Your Passion
Price For All Three: 33.46

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Product details

  • Hardcover: 224 pages
  • Publisher: HarperBusiness (17 Dec 2013)
  • Language: English
  • ISBN-10: 006227306X
  • ISBN-13: 978-0062273062
  • Product Dimensions: 5.5 x 8.3 x 0.9 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 4,534 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.


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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I've loved Gary's work for years now and Crush It got me to take social media seriously when, in 2008, it was considered something new and a bit whacky in the UK.

Thank You Economy on the other hand gave long term and strategic advice which didn't just apply to social media but to business and life generally.

JJJRH tells you in simple detail how to use the various platforms that are popular now, in 2013. Each chapter can be read in it's own right and you will get something from each and every page - even if, like me, you consider that you know quite a bit about SM.

The first two books gave you lots of "why" you should be using social media. JJJRH is the manual to tell you how. And from someone who lives it.
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4 of 4 people found the following review helpful
5.0 out of 5 stars required reading for any business 9 Dec 2013
Format:Kindle Edition|Verified Purchase
Immensely practical, to the point. For those who are starting to use social media and those who have been using it for a while, you'll find brilliant case studies which will show you how to and how not to use the various platforms.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Thought provoking and entertaining. 29 Nov 2013
Format:Kindle Edition|Verified Purchase
I read this in two days. I never do that! ;-) Lots of examples from traditional businesses that have got me thinking. If you're a solo-preneur, you're going to need to spend some time thinking about how to apply the real world examples to your business but it will be totally worth it. If you're on charge of social media in a more corporate environment, give a copy to your bosses! (And read it yourself too of course!)

An easy read with lots of examples. Highly recommended reading.

Thanks Gary!
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1 of 1 people found the following review helpful
Format:Hardcover
I was lucky enough to win tickets to the launch event for this, Vaynerchuk's third foray in to authorship as an authority on social media. As well as including a Q & A with the author himself, attendees were also given a free copy of this book, and I love free books.

Here, we have something a little different to Vaynerchuk's previous work - in JJJRH, he scrutinises the micro-content pushed out by dozens of major brands. Sometimes, it works - Oreo's Superbowl tweet is a good example of this. Other times, it doesn't - you just have to look at the sad state of some of the content pushed out by half-arsed marketing managers who refuse to dedicate serious time and effort to social media.

You'll learn a few things about what works and where (context, as always, is key), and you'll also feel inspired by some of the great work being done by other community managers. Start jabbing straight away, so your audience is primed and ready for a right hook.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Jab first second and third then a righ hook 6 Dec 2013
Format:Kindle Edition|Verified Purchase
As always Gray Deliverers on the promise.

With in 10 pags i was smacking my self on the head.. Not with a right hook but the flat of my hand. Great insghts and such obvious things how did i not already though of them. Well that why I read Garys books!!

Crush it
Thank You
Jab Jab Jab Right hook

And MBA for almost no money

Thanks Gary a great addition to my librayr
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4.0 out of 5 stars Really Enjoyed It 8 April 2014
By Macca
Format:Kindle Edition|Verified Purchase
Full of great advice whether your a beginner who's new to social media or a seasoned pro there's lots to get you started and motivated.
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4.0 out of 5 stars Good Enough and thought provoking 9 Mar 2014
Format:Hardcover|Verified Purchase
An easy read at the beginning but for business, the book pretty much ignores LinkedIn, which is far more business oriented than Facebook where the efforts are concentrated in the main.
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5.0 out of 5 stars Knockout Blow - Don't Get Left Behind... 3 Mar 2014
Format:Hardcover|Verified Purchase
The world is shifting, and shifting quickly.

Kids in schools are starting to learn using Ipads - they will be brought up with all this technology at their finger tips.

The older generation are learning more 'social' tech. Hell, my nan not only has Facebook but also a Ipad Air, and uses it a lot.

You now struggle to get a teen away from their link to the internet.

As the internet, technology and social media become more important in peoples life you have to realize that, as a business, you need to attract them where their attention is. Their attention is online. On Facebook, Twitter and other massive social sites.

JJJRH shows you how to grab their attention, keep their attention and then take action <- Important stuff right there.

So if you want to improve your social presence (which trust me, you do) then you NEED to pick up Gary's latest book.
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Most Recent Customer Reviews
5.0 out of 5 stars awesome
essential advice for anybody using social media as part of their business marketing strategy..an excellent book and definitely worth the price
Published 1 month ago by mr a cunning
5.0 out of 5 stars This 'How-To' Guide Is A Must Read!
This 'how-to' guide is a must read for any business that wants to promote itself online. Gary Vaynerchuk gets it. Read more
Published 2 months ago by Claire Georghiades
1.0 out of 5 stars Not what I was hoping
Not sure why this is so popular. I was hoping for a bit more content, thought it was pretty sketchy and returned it.
Published 2 months ago by Ken B
4.0 out of 5 stars A great read
The book reads well and is jam packed with great info. Unfortunately though, because of the rapid changing environment that is social media the book is becoming quite outdated... Read more
Published 2 months ago by Alex Colby
5.0 out of 5 stars Great book
Great book really informative, on social media. Not a lot more to say other then that, but this feedback form insists on more words, why use 4 words when you can waste your time... Read more
Published 2 months ago by L M Parsons
3.0 out of 5 stars Good if you're selling to consumers
If you're selling a commodity to a younger demographic, this is the book for you.

It offers a great explanation of how to effectively use Facebook, Twitter (although I... Read more
Published 2 months ago by KindleLover
5.0 out of 5 stars Insightful
I read this in one sitting on a flight to the US last Monday and took lots of notes, already recommended to colleagues at work. Read more
Published 2 months ago by A. Hill
5.0 out of 5 stars Superb Insight
This is a brilliant book. Gary Vaynerchuk is a leader in the field of social media and here he shares some of his razor sharp insight. Read more
Published 2 months ago by Bruce Martin
4.0 out of 5 stars Great book!!
This is my very first review on Amazon. Glad i purchased this book. Very useful with lots of examples. Great Stuff. Thanks Gary!
Published 3 months ago by Dena Simpson
5.0 out of 5 stars left uppercut, right to the body, knee in the face!!!
Pardon the puns but this book is a proper knockout.

Can't wait to start implementing, Gary gives a full approach on what to do that you rarely seen in a book. Read more
Published 3 months ago by M. Bach
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