New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
Even though the world of social flies by at a crazy pace; at a couple of years old this book still delivers the goods. Read morePublished 4 days ago by RichardJEaton
Brilliant!!!! Must have for any digital media / marketing you may want to get into within business!Published 1 month ago by Thomas Carter
Brilliant explanation of different types of social media and how some examples work and how some don't!Published 1 month ago by Amazon Customer
Good - well written, nice quality book (hardback version anyway) with some very useful ideas to focus on. Read morePublished 1 month ago by david mitchell
someone blowing his own trumpet - but if you can't do that what can you do !!Published 1 month ago by K. J. Lear
This is a very useful read for individuals as well as small and large businesses. It offers practical advice and examples of how to improve your social media game. Read morePublished 1 month ago by badpigeon
This man is a genius, read this book if you want to know about Gary Vee. Then watch all of his Youtube videos. #AskGaryVee show. Read more
I'm a big fan of Gary and this book is great. You are in business or marketing or any Online activity you should read it.Published 4 months ago by Cosmin Lapovita