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Its When You Sell That Counts [Paperback]

Donald L. Cassidy (Author)

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Product details

Paperback: 292 pages
Publisher: Orient Paperbacks,India (30 Oct 2006)
Language English
ISBN-10: 8170945615
ISBN-13: 978-8170945611
Product Dimensions: 21.3 x 14 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)

Amazon Bestsellers Rank: 165,381 in Books (See Top 100 in Books)

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Product Description

More than 20,000 investors cashed in on the strategic sales secrets found in the first edition of this expert stock guide. Now, with the stock market at all time highs, even more readers are eager to identify the most opportune time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile stockmarket. An investor's success depends far more on when they sell a stock than on when they purchase it. And yet, most investors have a tendency to hold on to a stock far longer than is profitable. Brokers, too, have their own hesitations about advising clients to sell. The inescapable conclusion is that investors need help knowing when to cash in whether they are individual investors, stockbrokers, or money managers. This must-have guide helps readers identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. Cassidy also provides investors with practical advice on how to sell successfully in changing market conditions including a checklist to help investors decide if they should sell or hold in adverse markets. It's When You Sell That Counts reveals for the first time: the hidden reasons we resist selling; survival tactics for individuals in the market jungle; the ways investors rationalzie their inaction; the most powerful hold/sell test. --This text refers to an out of print or unavailable edition of this title.

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6 of 6 people found the following review helpful

Fascinating book. 22 May 1999

By A Customer

Format:Hardcover

-----------------------------------------------------

Don Cassidy has written an absolutely fascinating book. Each and every chapter is a gem in itself. Any investor who reads the book and diligently follows the advice given by Cassidy would do very, very well in actively managing his/her investments.

In particular, the book helped me to overcome some of the mental blocks that Cassidy mentions and enabled me to sell some shares of a stock that I had fallen deeply in love with, i.e. the stock of the company that I work for!

I am sure that the profits that I have reaped by following Cassidy's advice have paid for the price of the book, several times over.

I would also like to post the titles of all the chapters in Cassidy's book since I noticed that the book's webpage doesn't have them and also because I think just reading the titles of these chapters would spark the interest of those who still haven't read it...

Table of Contents

Sect. I. Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations Ch. 1. External Roadblocks Ch. 2. Hidden Reasons We Resist Selling Ch. 3. Internal Rationalizations

Sect. II. Developing the Proper Mind-Set for Profitable Sales Ch. 4. Acknowledge Mistakes Ch. 5. Keep a Clear Head Ch. 6. Transform Denial into Action Ch. 7. Require Realism to Support Hope Ch. 8. Forget Your Cost Price Ch. 9. Understand that You Sell the Stock, Not the Company Ch. 10. Adopt Survival Tactics for the Institutional Jungle

Sect. III. Mastering the Contrarian Approach Ch. 11. Be a Contrarian Ch. 12. Focus on the Time Value of Money Ch. 13. Rethink That Old Buy-and-Hold Religion Ch. 14. Calibrate Decision Making to Personal Emotions Ch. 15. Adjust Sale Targets Rationally Ch. 16. A Suggested Exercise in Self-Discipline Ch. 17. Separate Selling from New Buying Ch. 18. Use the Personal Diffusion Index Ch. 19. Overcome Greed: Stop Chasing the Last Eighth Ch. 20. Sell When It Just Feels So Good Ch. 21. Sell into Price/Volume Crescendos and into Long Runs

Sect. IV. Selling Tactics Ch. 22. Differentiate Market Stock and Loner Stock Characteristics Ch. 23. Use Above-Market Instead of Stop-Loss Orders Ch. 24. Use Special Rules for Selling Low-Priced Stocks Ch. 25. Sell Smart on Good News Ch. 26. Understand How Bad the Bad News Is Ch. 27. Sell on News Delays Ch. 28. Selling versus Holding in a Crash Ch. 29. The Hold/Sell Decision Checklist Ch. 30. Summing Up: The Winner's Test

Appendix Index

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1 of 1 people found the following review helpful

Good book on selling 30 Aug 1999

By A Customer

Format:Hardcover

As Cassidy points out, there are a lot of books on buying stocks, but few on selling them. This book deals strictly with selling. The chapter "Understand How Bad the Bad News Is" is excellent.

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Offers an insightful look into the art of selling stock 13 July 1998

By A Customer

Format:Hardcover

A must have book for all stock investors. It highlights the pitfalls investors face in executing an effective sell strategy. An then offers the insight into preventing such basic fundamental and psychological errors from occuring again.

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Most Recent Customer Reviews

A must read book for every investor

For anyone who invests, this is really a must read book. The psychology of when to sell a stock is more difficult that when to buy. Read more

Published on 15 Jan 1998

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