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It's When You Sell That Counts (Hardcover)

by Donald L. Cassidy (Author) "A description of broker skills as they have evolved over the past decade is not the focus of this book ..." (more)

5.0 out of 5 stars See all reviews (4 customer reviews)

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Product details

Hardcover: 225 pages
Publisher: Irwin Professional Publishing; 2nd Revised edition edition (1 Jan 1997)
Language English
ISBN-10: 0786311290
ISBN-13: 978-0786311293
Product Dimensions: 23.1 x 14.7 x 3.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 1,212,273 in Books (See Bestsellers in Books)

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Product Description

A second revised edition for investors, stock brokers and money managers providing information to identify and overcome their resistance to selling stocks, how to earn maximum profit through strategic selling and practical advice on how to sell in changing market conditions including a checklist to decide whether to sell or hold in adverse markets.

Inside This Book (Learn More)

First Sentence
A description of broker skills as they have evolved over the past decade is not the focus of this book. Read the first page

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Front Cover | Copyright | Excerpt | Index | Back Cover

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5.0 out of 5 stars (4 customer reviews)

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Fascinating book., 22 May 1999

By A Customer

-----------------------------------------------------

Don Cassidy has written an absolutely fascinating book. Each and every chapter is a gem in itself. Any investor who reads the book and diligently follows the advice given by Cassidy would do very, very well in actively managing his/her investments.

In particular, the book helped me to overcome some of the mental blocks that Cassidy mentions and enabled me to sell some shares of a stock that I had fallen deeply in love with, i.e. the stock of the company that I work for!

I am sure that the profits that I have reaped by following Cassidy's advice have paid for the price of the book, several times over.

I would also like to post the titles of all the chapters in Cassidy's book since I noticed that the book's webpage doesn't have them and also because I think just reading the titles of these chapters would spark the interest of those who still haven't read it...

Table of Contents

Sect. I. Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations Ch. 1. External Roadblocks Ch. 2. Hidden Reasons We Resist Selling Ch. 3. Internal Rationalizations

Sect. II. Developing the Proper Mind-Set for Profitable Sales Ch. 4. Acknowledge Mistakes Ch. 5. Keep a Clear Head Ch. 6. Transform Denial into Action Ch. 7. Require Realism to Support Hope Ch. 8. Forget Your Cost Price Ch. 9. Understand that You Sell the Stock, Not the Company Ch. 10. Adopt Survival Tactics for the Institutional Jungle

Sect. III. Mastering the Contrarian Approach Ch. 11. Be a Contrarian Ch. 12. Focus on the Time Value of Money Ch. 13. Rethink That Old Buy-and-Hold Religion Ch. 14. Calibrate Decision Making to Personal Emotions Ch. 15. Adjust Sale Targets Rationally Ch. 16. A Suggested Exercise in Self-Discipline Ch. 17. Separate Selling from New Buying Ch. 18. Use the Personal Diffusion Index Ch. 19. Overcome Greed: Stop Chasing the Last Eighth Ch. 20. Sell When It Just Feels So Good Ch. 21. Sell into Price/Volume Crescendos and into Long Runs

Sect. IV. Selling Tactics Ch. 22. Differentiate Market Stock and Loner Stock Characteristics Ch. 23. Use Above-Market Instead of Stop-Loss Orders Ch. 24. Use Special Rules for Selling Low-Priced Stocks Ch. 25. Sell Smart on Good News Ch. 26. Understand How Bad the Bad News Is Ch. 27. Sell on News Delays Ch. 28. Selling versus Holding in a Crash Ch. 29. The Hold/Sell Decision Checklist Ch. 30. Summing Up: The Winner's Test

Appendix Index

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Good book on selling, 30 Aug 1999

By A Customer

As Cassidy points out, there are a lot of books on buying stocks, but few on selling them. This book deals strictly with selling. The chapter "Understand How Bad the Bad News Is" is excellent.

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5.0 out of 5 stars Offers an insightful look into the art of selling stock, 13 Jul 1998

By A Customer

A must have book for all stock investors. It highlights the pitfalls investors face in executing an effective sell strategy. An then offers the insight into preventing such basic fundamental and psychological errors from occuring again.

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Most Recent Customer Reviews

5.0 out of 5 stars A must read book for every investor
For anyone who invests, this is really a must read book. The psychology of when to sell a stock is more difficult that when to buy. Read more

Published on 15 Jan 1998

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