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It's Time!: My 360-Degree View of the UFC Hardcover – 20 Jun 2013


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Product details

  • Hardcover: 288 pages
  • Publisher: Sphere (20 Jun. 2013)
  • Language: English
  • ISBN-10: 1847445616
  • ISBN-13: 978-1847445612
  • Product Dimensions: 15.8 x 2.8 x 23.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 231,738 in Books (See Top 100 in Books)

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Product Description

Book Description

The autobiography of legendary UFC announcer Bruce Buffer

From the Inside Flap

A decade and a half ago, I gambled my livelihood on a dream. I gambled on an incredible partnership with a long-lost brother that made it all happen.

How did I get here? How did I earn the right to be in the Octagon? How did I get to surround myself with some of the world's most talented athletes? How did I get to travel the globe in service to the world's greatest sport?

It's time I told you.

If you're a fan of Mixed Martial Arts and the Ultimate Fighting Championship, you've certainly seen Bruce Buffer and heard his legendary ringside announcements. But do you really know him? And do you have any idea of the stories he has to tell?

Bruce is ready to take you on a behind-the-scenes tour of the world of mixed martial arts as only he can - sharing his own journey to becoming the Voice of the Octagon along the way. Bruce has been at the heart of the UFC for fifteen years. He's seen every big personality come and go, and has had a front row seat for every fight - including those that take place outside the ring. In IT'S TIME he draws on that access to show us the league as only he can, telling never-before-heard stories about its most famous figures, revealing surprising details behind its most controversial fights, and giving us a front-row seat to the growth of the sport over the years from its bad old days to the phenomenon it is today.

The fighters change, but Bruce remains the constant in the cage. This book is a must read for anyone who's ever wondered what goes on beyond the ring.


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Customer Reviews

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Most Helpful Customer Reviews

Format: Hardcover
I must confess I do not read many biographies, and when I do it's rare that I finish them. For some reason I found myself relating Bruce's book to that of Nosher Powell and Lenny McLean. I may also be slightly biased... I'm a keen martial artist, MMA fan, and I think through his sheer presence in the Octagon, have always been a fan of Bruce.

I picked up the book for a number of reasons, some for Bruce specifically, and others to understand more about the UFC from an insider's perspective.

Bruce delivers his life story, and stories of colleagues and friends, with honesty and respect, and his words alone seem to be written straight from the heart. Although the book addresses most of his life, it is amazing how much he has accomplished in a short space of time. His ambition, drive, enthusiasm and passion should be an influence to any reader.

An easy and thoughtful read, for both MMA fans and everyone else.
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By Josef Sarmast on 4 Mar. 2014
Format: Kindle Edition Verified Purchase
All my friends want to be GSP or Jon Jones.

I would rather be Bruce Buffer.

Read this and revel in the story of a self made man, a man's man and a ladies man.
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By Rebecca E Preece on 29 Nov. 2013
Format: Hardcover
This is a great gift for fans of UFC. I bought it for a collector of all things UFC related and it proved a very popular present!
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1 of 2 people found the following review helpful By Mat Brockbank on 22 Jun. 2013
Format: Kindle Edition Verified Purchase
There are moments in this book which are genuinely interesting however the book is let down by the authors entry of `Bufferisms` which are mostly very poor attempts at humour, the anecdotes are weak and poorly structured.
Overall a disappointing book , I cannot understand why this book is so poor in content.
I am a diehard fan yet if I could unread this book I would.
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