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It's Not News, It's Fark: How Mainstream Media Tries to Pass Off Crap as News
 
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It's Not News, It's Fark: How Mainstream Media Tries to Pass Off Crap as News (Hardcover)

by Drew Curtis (Author)
3.0 out of 5 stars  See all reviews (1 customer review)
RRP: £13.99
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Product details

  • Hardcover: 288 pages
  • Publisher: Gotham Books (31 May 2007)
  • Language English
  • ISBN-10: 1592402917
  • ISBN-13: 978-1592402915
  • Product Dimensions: 21.2 x 14.6 x 2.8 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 704,498 in Books (See Bestsellers in Books)

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Product Description

Synopsis

While comedy shows report funny fake news, Fark.com features funny real news. On slow news days, mainstream media still has to deliver. Fark founder Drew Curtis has noticed several distinct patterns used to turn non-news into the news you see each day. These include: fear-mongering in the absence of facts; the bogus press release, which states a ne

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1 of 1 people found the following review helpful:
3.0 out of 5 stars Good concept - missed opportunity., 3 Aug 2009
By Mr. S. Fraser "needanewnickname" (Glasgow Scotland) - See all my reviews
(REAL NAME)      
If you're on this page you presumably know what fark.com is - an irreverent news aggregator, with the emphasis on irreverent.

The idea of doing a "Fark" book must have been around for a long time. The potential audience for an annual "best of" compilation would be huge. For some reason (probably licensing problems) Curtis resisted this temptation in favour of a pseudo-academic approach on the nature of media reporting, backed up with examples and comments from the pages of his website.

Not a bad idea, you might think.

However, the result is, to put it mildly, rather on the simplistic side. Very few people need any of Curtis's points explained; he is not, despite the blurb on the book, revealing anything that anyone older than about fourteen would not be somewhat familiar with anyway. I honestly couldn't recommend the book as an insight into media reporting to anyone over school age.

In addition, as we go further through the book, we find less and less of Curtis's thinking (which is coherently expressed, if a little obvious), and more and more from the website. It is entertaining to read some of the stories, although the comments published alongside them are rather random, and knowing the site well, certainly not of the standard of some of the best comments to be found on the site. (surely Curtis wasn't making sure certain commenters got quoted in the book?)

Overall an entertaining read; definitely a vanity project on Curtis's part. He's not a great writer, and obviously doesn't have either the experience or the gravitas to carry off the book he hoped to write. Perhaps next time he should stick to the "Best of..."
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