Cash is needed and Alex Rogo's companies are to be put on the block. Alex needs to complete the turnaround of his companies if they can be sold for the maximum return: if he fails they will be closed down. This text highlights the techniques needed to survive at home and at work.
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Most Helpful Customer Reviews
31 of 31 people found the following review helpful
By A Customer
Format:Paperback
If you've read "The Goal" by the same author, you must follow it by reading this book, its direct sequel. If you haven't, read "The Goal", then move straight onto "It's Not Luck". Heavier going than "The Goal", it makes just as much sense, and will blow your mind even more. Another MUST for anyone with any interest in management techniques.
24 of 24 people found the following review helpful
Format:Paperback
It's Not Luck is the sequel to Eliyahu Goldratt's great business novel, The Goal. After their success in The Goal, Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from The Goal, and the importance of using them in business and in personal life. The problems addressed are primarily ones of (1) tailoring the bundle of business product and service offerings for customers in ways that create profit margin advantages across the business (2) by building on benefits from adding value for customers in improved ways and (3) creating these advances in ways that competitors cannot easily duplicate. The examples include a printing business for packaging, a beauty salon products business, and providing a service and parts intensive product.
The book's main story is interesting, and will keep you turning the pages. If you only read this as a novel about the caring manager and parent as a hero, you will find this to be a five star book.
If you want the book to help you learn new methods, you will find it not too beneficial. The examples are developed at such a level of generality that you will probably learn little from them. I graded the book down two stars for this weakness. Most readers won't know any more about how to create advantaged business models at the end of the book than they did at the beginning, except that they are to remember to apply the lessons from The Goal to all of their businesses.
The concepts that the book suggests are all perfectly valid and helpful ones. The first notion is to think of your customer and yourself as one entity. How can the two entities be combined in order to create the most value for both? The second notion is to then think about combining your business with acquisitions or being acquired by others so that the new business model can be applied to all these enterprises. I hope you do learn how to develop these commendable ideas.
After you finish reading this book, I suggest that you think about all of the ways that current measurements in your business cause you to optimize the performance of parts of your enterprise rather than the whole business and that of your customers. If you can locate those flaws, you can then begin to change the measurements to become those that reward the correct enterprise-customer optimization goal. The rest of the benefits will tend to flow from making that change, even if you never become very good at using the Thinking Process described in this book. Self-interest can take you a long way.
Become truly symbiotic with your customers in ways that enhance vitality for all!
And don't be afraid to think about how to include employees, suppliers, shareholders, and the communities you serve in this consideration of optimization!
20 of 21 people found the following review helpful
By A Customer
Format:Paperback
Following on from the Goal this is a book that will require revisiting numerous times and each time will reveal more and give deeper insight into management. 'It's Not Luck' performs the first accesible value / sales analysis showing marketeers how to asses their offerings in such away as to maximize potential returns. This is coupled with Goldratt's analysis technique 'Breaking the cloud'. Which is just as well because some of the analyses will lead to unorthodox solutions and the technique (which works) will help keep people enthusiastically on board. If you wish to stay ahead of the market uy this bk and tell NO-ONE else about it, this way it might not catch on.
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Most Recent Customer Reviews
5.0 out of 5 stars
Excellent
This book is a very good followup to The Goal. It continues the same story, but now Alex is working for upper management and the focus is on the thinking process behind the theory... Read more
Published 10 months ago by Isak Savo
4.0 out of 5 stars
Great sequel to The Goal
If you've read "The Goal" then you should read this sequel. It covers a lot of new ground and will likely provide a few 'Eureka' moments just like it's predecessor did. Read more
Published on 4 Mar 2010 by G. Fraser
4.0 out of 5 stars
it actually made me some money...
The story is thin and serves only the purpose of transmitting the textmaterial, which is fine as it sure reads easier than a normal textbook. Read more
Published on 14 Jan 2010 by Nottebaert
4.0 out of 5 stars
A DIFFERENT STYLE OF WRITING
Goldratt has a style all of his own. I obtained many of his works and he puts his viewepoints into every day scenarios with dialogs like a docudrama tv movie. Read more
Published on 9 Mar 2007 by Atha Fokias
3.0 out of 5 stars
Alex Rogo and His Team to the Rescue Again!
It's Not Luck is the sequel to Eliyahu Goldratt's great business novel, The Goal. After their success in The Goal, Alex and his team have all been promoted into the key positions... Read more
Published on 30 July 2004 by Donald Mitchell
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