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"Coombs and Holladay have provided a powerful and refreshing perspective on the ′good′ and ′bad′ in public relations practice. By showing us an alternative to a corporate–centric approach, they shine a light on the possibilities for ethical and effective public relations."
––Debra Worley, Department of Communication, Indiana State University
––Debra Worley, Department of Communication, Indiana State University
"Shining a light of a different hue on PR practice, It’s Not Just PR will help you explain PR’s value to your boss or any critic of the PR industry."
––Doug Newsom, Schieffer School of Journalism, Texas Christian University
"This well–argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often–maligned term...the authors make a compelling case that public relations plays a valuable role in society." (Choice)
Product Description
Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It′s Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non–profit sector.
- Investigates a broad range of examples, from Coca–Cola and corporate pharmaceutical companies, to the non–profit sector and reform labour practices in Latin America
- Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact
- Helps reveal why public relations is useful to society and how it has developed a negative public reputation
- Includes practical debate about power issues in public relations theory and practice
- Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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