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It's Not How Good You Are, It's How Good You Want To Be
 
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It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by Paul Arden (Author)
4.1 out of 5 stars  (23 customer reviews)
RRP: £4.95
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Product details

  • Paperback: 128 pages
  • Publisher: Phaidon Press Ltd (31 May 2003)
  • Language English
  • ISBN-10: 0714843377
  • ISBN-13: 978-0714843377
  • Product Dimensions: 17.8 x 11.6 x 1.6 cm
  • Average Customer Review: 4.1 out of 5 stars  (23 customer reviews)
  • Amazon.co.uk Sales Rank: 1,726 in Books (See Bestsellers in Books)

    Popular in these categories:

    #1 in  Books > Business, Finance & Law > Sales & Marketing > Advertising
    #1 in  Books > Business, Finance & Law > Management > Management Skills > Creativity
    #3 in  Books > Business, Finance & Law > Management > Management Skills > Motivation

    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback  |  All Editions

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Product Description

Synopsis
"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.