- Paperback: 192 pages
- Publisher: Virgin Books (28 Jun 2001)
- Language English
- ISBN-10: 0753505932
- ISBN-13: 978-0753505939
- Product Dimensions: 21.4 x 13.6 x 1.5 cm
- Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,180,842 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization. The shows the reader how simple brand identifiers like colour and "feel" can make powerful statements about your company, no matter what its size. The author aims to show how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans should enable the reader to do the same.
From the Publisher
This book is the first book on branding for small enterprise to be written by someone who has worked to create or redefine some of the biggest brands in the world. It will show how an eye for detail and design can re-energise any company or organisation, and how to use simple brand identifiers like colour and ‘feel’ to make statements about your company. It will show any business person:
How to find out what is best for customer.
The surprising range of media used in image-making and marketing: advertising, PR, design, interiors and packaging.
How to think differently about communications: less formal, more useful, less passive, more active. What are the stylistic details that can invigorate any offering, like colour and type, humour and glamour.
How to use the power of positive statements, or the wit of irony, in advertising.
Simple steps to increase sales and profits through effective branding and enhanced customer satisfaction.
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Customer Reviews
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Paperback
The author goes on a tangent about the environment and sustainable development. He asserts that the only way to build a brand is to make it different from big business (I agree) by stressing its social responsibility vis a vis the large corporation (is this really the only way?). This books stands on single strand and you cannot build a brand on this single strand.
On the plus side, it has a few good pointers on brand marketing.
On the plus side, it has a few good pointers on brand marketing.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
A little book, it also had little useful information
11 Jan 2009
Format:Paperback|Amazon Verified Purchase
C-.
I cannot recommend this book. If you are a student with little knowledge of some basic business concepts, and you get this for $1, then maybe but there are far better books to read.
I usually love anything with the "Virgin" brand attached to it, but this seemed a mish-mash, rushed, stew that should have been a book but is undercooked.
Don't bother.
I cannot recommend this book. If you are a student with little knowledge of some basic business concepts, and you get this for $1, then maybe but there are far better books to read.
I usually love anything with the "Virgin" brand attached to it, but this seemed a mish-mash, rushed, stew that should have been a book but is undercooked.
Don't bother.
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