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It's Bigger Than Hip Hop: The Rise of the Hip-Hop Generation [Paperback]

M. K. Asante
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 304 pages
  • Publisher: Griffin,U.S. (2 Nov 2009)
  • Language English
  • ISBN-10: 0312593023
  • ISBN-13: 978-0312593025
  • Product Dimensions: 20.8 x 14 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 351,439 in Books (See Top 100 in Books)

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Review

"An empowering book that moves you to action and to question status quo America. Reading It's Bigger Than Hip Hop" is motoring through a new generation of America with one of its best storytellers."

- Ari Bloomekatz, "Los Angeles Times"

"""M.K. Asante, Jr. combines drive, skill and a commitment that buoys us all. The hip hop community should feel extremely blessed to have those qualities attached to its forward movement."

- Chuck D

""

"M.K. Asante, Jr. is a rare, remarkable talent that brings to mind the great artists of the Harlem Renaissance."

- "Philadelphia Inquirer" --This text refers to the Hardcover edition.

Product Description

"It's Bigger Than Hip Hop" is a bold look at a new generation that sees beyond the smoke and mirrors of corporate-manufactured hip hop and is building a movement that will change not only the face of pop culture, but the world. M.K. Asante, Jr., uses hip hop as a springboard for a larger discussion about the urgent social and political issues of today. Through insightful anecdotes, scholarship, hip hop lyrics, personal encounters, art, and conversations with youth across the globe as well as icons such as Chuck D and Maya Angelou, Asante illuminates a shift that can be felt in the crowded spoken-word joints in post-Katrina New Orleans, seen in the rise of youth-led organizations committed to social justice, and heard around the world chanting 'It's bigger than hip hop'.

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Customer Reviews

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Most Helpful Customer Reviews
By Ruthie
Format:Paperback
I thoroughly enjoyed reading this book, in fact it was such a riveting read that I finished reading it in a matter of a few days. Mk Asante has made an enormous contribution to the discussion about the modern day African American society and the issues our community faces today; through skilfully weaving in the historical back ground of slavery, to incorporating contemporary issues and showing how many of the problems are in fact the same problems the Black community we're facing during slavery & after the abolition of Jim Crow laws etc. MK casts a light on why it is that the majority of our Black community is still living in poverty, marginalised by the system across all thinkable metrics - housing, education, city planning, prison incarceration etc.

It is so refreshing and enlightening to read MK's very detailed and thorough explanation of why it is that our society is the way it is today, he explains the incestuous relationship between elected politicians, policy makers and corporations that benefit from incarcerating Black people in droves - as the corporations use them as cheap labour, cheaper than outsourcing their business to SE Asia or other places. It is a very harsh reality he presents but he makes a clear point about how a lot of the laws, such as three strikes, are targeted towards our community. And not only are the laws that incarcerate our people discriminatory, but once the prisoners come out of prison a lot of their citizen rights are taken away from them, which eventually in many cases leads to more crime as the ex-con is pushed so far to the periphery of society that he cant but hustle to make a living. And this action, which MK's book shows, is a very deviously engineered result and expected action by the very people who implement the harsh and unfair laws that target African Americans. In fact they count on this, and build their business plans based on this and of course get very wealthy off this model - hence why there's over 2 million African American people in jail in the US today.

As the title gives away MK promotes Hip Hop as vehicle to help carry the message of revolution against this unjust system, but not Hip Hop in its current form, which has moved away from its initial purpose as a weapon for a revolutionary and true message, as it was used before "old white men" got involved and changed the art form - or at least the message. He puts a lot of weight on art and activism, and urges the reader to look back and understand our roots because without that we wont know where we are going.

On so many levels this book is so important, so powerful, so necessary and so timely! In fact I wish I had read this book as a teenager, I think a lot of young people out there would really benefit reading this from a young age, to understand why our society is the way it is today - and not take media's portrayal of our society at face value and believe their propaganda messages about black people. To arrive at a understanding of why things are in a certain way we need to understand the history of it, this book will give you this history and also a positive and empowering outset on how we all can be part of the revolution of bettering our community together.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  10 reviews
11 of 12 people found the following review helpful
WAKE UP!!!!!!!!!! 2 Nov 2008
By Zella Llerena - Published on Amazon.com
Format:Hardcover
M.K. Asante Jr. is a gem. His book It's Bigger Than Hip Hop is one of the most in depth investigative books from our own community in quite some time. Asante's writing style is reminiscent of the great James Baldwin. The ancestors are watching and speak through Asante.

Hip Hop has become one of the most financially successful music genres of an entire century. Hip Hop reaches all ages, classes, races and countries. However, the image of Hip Hop that has spread in our communities and worldwide has changed over the years from its underground message of unity to consumerism/materialism by any means necessary. We have lost control of our own music yet when considering other black music genres from the past; blues, jazz, R &B we have never `owned' our music. History repeats itself. In retrospect, Ray Charles and Prince, to name a few, understood the need for us to own our lyrics, music, distribution houses, etc... (ex. When Prince wrote slave on his head to get out of a music contract and own his music).

Almost 40 years after the Civil Rights Movement and where are we? We integrated yet we never asked once what will happen to us after integration? We never had a plan. If considering that the former African-American segregated communities were small nations how is it that once we gained our `independence' we did not have a well thought out plan? Asante's book addresses some of those issues post-Civil Rights, post hip-hop. Every chapter needs to be read and analyzed in classrooms but specifically read between parent and child. This book needs to get in the hands of every African (Latinos too)
in the U.S., the rest of the Diaspora and Africa to fully understand our current state of affairs.

Chapter Glimpses:

Chapter 2: Keepin' It Real vs. Reel, The Truth about Commercialized Hip Hop artists (Not really hood at all but rather came from the middle class and two parents' home, ex. ODB) But why would ODB or any other artist sell their soul like that?
Chapter 3: What's Really Hood? A Conversation with the African-American Ghetto? This will be a classic in literature. A one on one interview with Asante and Hip Hop.
Chapter 5: It's Bigger Than Hip Hop: Time Line (1965 -1991) A historical time line that puts politics, hip hop, our history in perspective.
Chapter 6: Old White Men (or, Who Owns Hip Hop) Who really owns Hip Hop? Viacom? Bald Head Israeli's? Discusses Mos Def's underground never aired classic "The Rape Over".
Chapter 7: Beyond Jena: Free `Em All.Assata Shakur, Political Prisoners, Slave working Prisoners.
Chapter 8: FTP, F' the Police. Cameras on our blocks, police brutality. Interview with Dead Prez.
Chapter 9: Universal Language: Black and Brown. Common Struggles. Immortal Technique.
Chapter 10: Two Sets of Notes: Asante suggests to students to take two sets of notes, theirs and ours.
Chapter 12: (State Property) The linguistics of Clothes. State Property Brand Beanie Sigel. Marketing death and eternal imprisonment to black boys/men.French philosopher Focault. The history of the prison.
Chapter 13: Conquering the division. Middle class vs. Underclass, Elders vs. Youth. Are we saying the same thing but not getting through to each other?
Chapter 14: A Lesson Before Dying: A Phone Interview with Hip Hop. Final Interview with Asante and Hip Hop
6 of 6 people found the following review helpful
Profound, Creative and Inspiring 18 Sep 2008
By Tyron Fields - Published on Amazon.com
Format:Hardcover
It's a challenge to describe this book because it is very different from most of the books I've read on hip hop and youth of color. For one, the writer is young and his voice feels authentic and real. It's evident from the onset that the writer loves hip hop. But even more than that, he uses examples from conscious and politically-progressive hip hop to make interesting and often timely points about what many youth of color are going through. Also, he uses personal examples from his life that I'm sure many young, urban folks can relate to.

The book is profound in its message and creative in its delivery. Powerful points are often highlighted with equally powerful hip hop lyrics that really emphasize the point. Other creative things he does is conduct a phone interview with hip hop, an interview with the ghetto which gives the reader an understanding of the racist policies and zoning laws that created the ghetto. And finally this book is inspiring for me. I'm 20 years old and I feel like the authors energy and love come through the pages in a way that makes me want to take action and speak up! A great book.
3 of 3 people found the following review helpful
A Different Kind of Prison 9 Jan 2009
By The RAWSISTAZ Reviewers - Published on Amazon.com
Format:Hardcover
I was hip hop. A `70s baby, my teenage years stretched across hip
hop's awakening into proud and empowering lyrical expression. It
was a chain link of similarities, connecting the dots of every urban
experience, expressing the voice of every ghetto. Like Common, I
used to love H.E.R. But then, somewhere in my twenties, she abandoned
me. I became nothing more than a groupie, a video accessory and a
derogatory term. And my male counterparts became
unrecognizable, fake shadows of long forgotten pimps and, "keeping
it real," fools.

M.K. Asante remarkably captures the incredulous struggle that those
like me, the post hip hop generation, face when reconciling past hip
hop loyalty with current hip hop disdain.
IT'S BIGGER THAN HIP HOP is a classic work, a creative and
innovative approach to examining what hip hop was and is, and how
its growth and subsequent stagnation affect generations.

An example of his entertaining approach is demonstrated in Chapter
3, What's Really Hood?, when M.K. Asante engages in a colorful and
testy interview with "the ghetto." Yes, the ghetto finally speaks
and he has some truth to spread. As "the ghetto" explains his
history dating back from 1611, correlating past "ghettoization" with
modern Urban Renewal, he reminds the post hip hop generation of the
ignorance in blaming the poor for poverty.

In Chapter 10, Two Sets of Notes, M.K. Asante captures the struggle
of being taught incomplete truths, being fooled by "selective
memory," losing who we are as a people inside of the incessant white
lies. His poem reminded me of my public school frustration, when
black and brown history was a footnote on the school agenda and I
had to join the Youth NAACP and, to my Baptist mother's horror, the
Nation of Islam seminars in an attempt to learn about me.

M.K. Asante won me over early on, when he articulated how the reel
becomes the real. It's an argument you thought you heard before, but
never quite applied in this way. But M.K. Asante's logic makes
perfect sense, especially if you, like me, often wonder why a
suburban black boy tries so hard to be "thug life" or a middle class
black child works overtime to prove his "realness." It's a mind-
boggling epidemic that I never understood, until now.

IT'S BIGGER THAN HIP HOP speaks candidly to the post hip hop
generation, challenging us to take a deeper look and a more
introspective approach into who and what we really are, reminding us
that the struggle is ever present.

Reviewed by a. Kai
for The RAWSISTAZ Reviewers
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