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It's All About Customers!: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service [Paperback]

John Frazer-Robinson (Author)

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Product details

Paperback: 256 pages
Publisher: Kogan Page; 3rd Revised edition edition (1 Oct 1999)
Language English
ISBN-10: 0749430737
ISBN-13: 978-0749430733
Product Dimensions: 1.9 x 15.2 x 22.2 cm
Amazon Bestsellers Rank: 1,201,089 in Books (See Top 100 in Books)

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Book Description

For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.

Product Description

For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into 'marketing miracles' to gain a leading edge in today's highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the 'miracles' happen naturally: sales go up, costs go down. This practical 'bible' on customer loyalty and relationship marketing effectively turbo-charges the whole sales and marketing process.

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