The title is quite eye-catchy, but the content somehow does not live up to the title's big gag. It's a book, better than some other commonly designed and written picturebooks,such as gift books, yet it's just a book as it states. Humourous, yet not stunningly good. Not complicated. Sadly, there are few interactions between words and pictures, no counterpoints, no surprise. I cannot believe it is an award winning picturebook. But don't get me wrong. It is definitely not a bad book, but it is just not that good to win a prize.