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It [Kindle Edition]

Alexa Chung
3.7 out of 5 stars  See all reviews (125 customer reviews)

Print List Price: £9.99
Kindle Price: £6.64 includes VAT* & free wireless delivery via Amazon Whispernet
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Kindle Edition £6.64  
Board book £11.89  
Paperback £7.49  
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Book Description

With influences that range from Jane Birkin to Mick Jagger, Alexa Chung is a unique fashion icon. Her first book, It, provides her legion of fans with a long-awaited inside look at her world. A truly one-off collection of Alexa's personal writings, drawings and photographs, It covers everything from her thoughts on life, love and music to her favourite looks and how to decide what to wear in the morning. With wit, charm and a refreshingly down-to-earth attitude, this gorgeously designed full-colour book is a must-have for anyone who loves fashion, music and just about everything Alexa Chung.

Product Description


If you love Alexa Chung, buy it. If you are interested in fashion and style, buy it. If you're after a book full of pretty pictures and inspo, buy it (Cosmopolitan)

It's a teenage girl's dream come true - an honest insight into one of the world's most copied style ambassadors (Vogue)

Alexa Chung's debut book has got us hooked (Marie Claire)

About the Author

Alexa Chung is a model and the co-host of the daily music television programme Fuse News, airing in the US. She is also a contributing editor to British Vogue. The recipient of numerous style awards, Alexa has won the prestigious British Style Award (voted for by the public) three years in a row. She currently lives in New York City.

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Customer Reviews

Most Helpful Customer Reviews
65 of 69 people found the following review helpful
1.0 out of 5 stars Confused 2 Oct. 2013
Format:Board book
Even after my second read, I am still struggling to understating the point of this book. Highlight was probably the drawing of the onion midway through.
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7 of 7 people found the following review helpful
1.0 out of 5 stars Don't buy unless you really love Alexa's style 11 Mar. 2014
Format:Board book|Verified Purchase
This book is a rant of her personal style and what she wears. Pointless photographs. More like her journal of her fashion tastes.
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104 of 116 people found the following review helpful
1.0 out of 5 stars There's nothing to "It" 9 Sept. 2013
Format:Board book
Wow! What a mess and a huge mistake by me (and Alexa).
I expected so much more and was left with a feeling that Alexa Chung and her friends need a huge reality check.

I usually love books like this and was expecting something along the lines of 'Rookie Yearbook One' by Tavi Gevinson or 'The Goddess Guide' by Gisele Scanlon - one of my all time favourite books.

I'm 19 and when I heard Alexa was writing a book I thought that's my Christmas list sorted but unfortunately no. If it were even a tiny bit more like The Goddess Guide with drawings and photographs and personal stories I'd have given it another star but unfortunately I've found nothing to date as cool for art, photography and super smart writing.

Also I don't like the "It" title. What does "It" mean?

It seems that "It" is devoid of any reality....

John Crace's 'Digested Read' in The Guardian, reviewed 'It' and summed up exactly how I feel here after 1 hour of frustrated reading...

There's nothing to "It"

I still love Alexa on TV but I'm afraid from now on I'll give her books a miss.

Unfortunately on this occasion she comes across as sycophantic and rather uncool. There's very little to champion here : ( and it's also too expensive.

I hate being so negative but "It" is a huge disappointment. : (
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11 of 12 people found the following review helpful
1.0 out of 5 stars I wouldn't even give one star! 29 Sept. 2013
By Jenxo18
Format:Board book
Dull. Boring. Awful. No purpose in this book what so ever. Pictures of random people (no idea who they are), her drawings look like they're drawn by a 2 year old & she's completely full of herself... No idea why!?
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9 of 10 people found the following review helpful
1.0 out of 5 stars Inanities and doodles and famous people pics 23 Sept. 2013
Format:Board book
Just awful.. and very expensive for the very slight volume that it is.

As others have said John Crace in the Guardian has summed it up perfectly in his digested reads...Oh and provides more entertainment to boot.
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36 of 42 people found the following review helpful
1.0 out of 5 stars Tell me this book is a joke! PLEASE! 9 Dec. 2013
Format:Board book
Celebrity books - I can understand why they're allowed to happen, they're now fact of life.

With a biography, a proper writer, or at least an editor, is involved somewhere along the line to introduce a bit of quality control and you'll get some fairly decent photos thrown in.

And then there's this book. I read this in an hour. It is beyond dreadful. If you're looking for any insight into Chung's "style", you won't find it here. I've seen this book described as "musings"; if this was what was going on inside my head I would think twice about publishing it in a book. I think that it's fair to say that when she dies, if the manuscript for this book is donated to an archive they are going to receive a few Post-its all stuck together.

Hilariously, she writes about her love of canvas bags over "it" bags. Ironic when you consider that Mulberry named a very expensive handbag after her.

Although I hate to write the cliché, this is style over substance. Far more thought has gone into the book's layout than its contents. The photos are the standard blurry snapshots, with wishy-washy blown-out colours and everyone looking as if they need a good night's sleep and a hair wash. And don't get me started on the terrible cartoons.

I never thought I would say this, but if you want a better celebrity style book, I'd buy Victoria Beckham's...
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I definitely would not buy this for the kindle like I did - it should not be available on an older kindle like mine as it was just awful! I couldn't really see the pictures. Beyond this I think this is just a terrrible book. I literally found no usefulness from it what so ever. There was no style advice or tips or even insight into Alexas life. An example of this relentless drivel was about 10 pages taken up purely on women she likes from films! I am sad as I love Alexas style and I also thought she seemed quite intelligent so her book might be at the very least interesting to a fashion fan like myself - but absolutely not! Really it just feels like she wanted to make some extra cash off her fashion credentials and spent an hour or two putting together some photos and making a few lists. if you love fashion just go and buy a copy of vogue or Grazia instead! Diehard Alexa fans only I feel!
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17 of 20 people found the following review helpful
1.0 out of 5 stars SH IT 17 Dec. 2013
Format:Board book|Verified Purchase
Erm, I didn't really expect much from her royal stickness and only purchased out of intrigue, however, really?

If it was not for the teens who aspire to be thin and an "icon/muse" like her, then I am certain no publisher would have entertained this.

Only plus side - looks pretty on a bookshelf.
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Most Recent Customer Reviews
5.0 out of 5 stars Interesting book..
Loved the book, finished it in one day
Published 14 days ago by Paulina
4.0 out of 5 stars short read, good pictures
It's a nice book, it has really interesting pictures and photos in it and writing but it's not really a reading kind of book as in it doesn't take you long at all to read. Read more
Published 17 days ago by Zoey
5.0 out of 5 stars Beautiful book!
The hardback is great and some of the quotes you find in the book, you can't forget. i want to enlarge some of the pictures and stick them to my wall. Read more
Published 19 days ago by leah
1.0 out of 5 stars Pretentious Tosh
Complete waste of money, self indulgent and pretentious, a refund would be good if at all possible.
Published 1 month ago by A E MERCHANT
2.0 out of 5 stars Complete Waste of Money
Interesting to briefly flick through to pass time in Urban Outfitters and enjoy the pretty pictures, but ultimately an absolute waste of money - hastily scribbled pretentious... Read more
Published 2 months ago by Hannah Orde
3.0 out of 5 stars Err
I like Alexa Chung but I just don't get it
Published 2 months ago by abela
5.0 out of 5 stars Five Stars
Perfectly written
Published 3 months ago by Kate Junge
4.0 out of 5 stars Four Stars
It was a gift. Thew person I gave it to likes it.
Published 3 months ago by Lilybeth Pasamonte
3.0 out of 5 stars Three Stars
Very Good
Published 3 months ago by Wendy
5.0 out of 5 stars Five Stars
Arrived quickly good book.
Published 3 months ago by sharon whitworth
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