Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice) [Paperback]

"The classic text on how to prevent an issue turning into a crisis." PR Week "A useful, well-written book." Professional Manager "This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility." Corporate Public Issues And Their Management "Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "This book offers a thoughtful collection of best practice case studies which offer important topics for debate." Italian Institute of PR(FERPI) website "Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." Marketing Business

"A useful, well-written book."

"This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility."

"Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management."

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.

This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.