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PR in Practice: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice: 26
 
 

PR in Practice: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice: 26 (Paperback)

by Michael Regester (Author)
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PR in Practice: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice: 26 + Crisis Management: Master the Skills to Prevent Disasters (Harvard Business Essentials) (Harvard Business Essentials Series)
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Product Description

PR Week
"The classic text on how to prevent an issue turning into a crisis."

Review

“The classic text on how to prevent an issue turning into a crisis.”

PR Week

“A useful, well-written book.”

Professional Manager

“This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility.”

Corporate Public Issues And Their Management

“Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management.”

Reference & Research Book News

“Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management.”

Reference & Research Book News

“This book offers a thoughtful collection of best practice case studies which offer important topics for debate.”

Italian Institute of PR(FERPI) website

“Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.”

Marketing Business



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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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