I Is an Other
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"Geary . . . succeeds in making the case that metaphor is the meat of language and not a sauce."--Wall Street Journal
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From President Obama's political rhetoric to the housing bubble bust, James Geary proves in this fascinating and entertaining book that every aspect of our experience is molded by metaphor. "It is the East, and Juliet is the sun!" This is one of Shakespeare's most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In I Is an Other, James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness. Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open your eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.
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2 of 2 people found the following review helpful
Format:Hardcover
This book is the best introduction to recent developments in the field of metaphor I've read. Although it's written for the intelligent lay person, I know of several University lecturers who are going to recommend it to their students as a primer. Geary's whistle stop tour of the role metaphor plays in the most important areas of our lives is well-researched with plenty of examples and anecdotes of scientific, commercial and personal interest. With Geary's background as a former editor of Time Europe you know it is well-written. As a psychotherapist who focusses on client-generated metaphors I shall be buying this book for many of my family and friends so they finally have some idea of why metaphor matters.
Penny Tompkins, co-author Metaphors in Mind: Transformation Through Symbolic Modelling
Penny Tompkins, co-author Metaphors in Mind: Transformation Through Symbolic Modelling
1 of 1 people found the following review helpful
The best up to date investigation on wide ranging influence of metaphor in everyday life
12 May 2012
Format:Hardcover|Amazon Verified Purchase
What a wonderful book!! Brilliant investigation into the science, psychology and hidden world of metaphor in politics, media, therapy, advertising and common usage. The book 'pumps blood' back into the imagistic life of language whilst covering the latest research. I bought the Kindle edition and the notes are accessible to the main text by a quick cursor click. A must for anyone fascinated by metaphor, etymology, psychology and human language and communication.
Format:Hardcover|Amazon Verified Purchase
The french poet Arthur Rimbaud (1854 - 1891) became famous for his brilliant ability to create worlds saturated with pictures inspired by Baudelaire. His equation "I = Other" became a manifesto for metaphor and more than 100 years later the title of this remarcable book by James Geary (HarperCollins Publishers 2011). Metaphor is not only a fundamental tool in the exercise of language, it is also an essential source of language. Metaphor, however, often do not function, because the advantages and side effects are not really understood.
For those interested in the most dangerous weapon in the world - the language - it is a must to botanize in the nature of metaphor, and to develop a critical approach to the ligamen - i.e. the connection between the source and the target of metaphor - to understand its creative forces and to be aware of its seductive and treacherous potentials. The ambiguous nature of metaphor is illustrated by using a conceptual metaphor, e.g. metaphor is a lens that clarifies and distorts (p. 147). The topping consists of numerous very illustrating examples. It is real fun to read this book!
Per Vagn-Hansen (DK)
For those interested in the most dangerous weapon in the world - the language - it is a must to botanize in the nature of metaphor, and to develop a critical approach to the ligamen - i.e. the connection between the source and the target of metaphor - to understand its creative forces and to be aware of its seductive and treacherous potentials. The ambiguous nature of metaphor is illustrated by using a conceptual metaphor, e.g. metaphor is a lens that clarifies and distorts (p. 147). The topping consists of numerous very illustrating examples. It is real fun to read this book!
Per Vagn-Hansen (DK)
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