- Paperback: 224 pages
- Publisher: Hodder & Stoughton Ltd (2 Mar 2000)
- Language English
- ISBN-10: 0340751568
- ISBN-13: 978-0340751565
- Product Dimensions: 20.8 x 13.4 x 2.6 cm
- Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 1,362,277 in Books (See Top 100 in Books)
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More About the Author
Product Description
Amazon.co.uk Review
Irresistibility comes from the persuasive pen of Philippa Davies, a psychologist who numbers Tony Blair amongst the high-profile clientele she has coached in self-presentation skills. In today's competitive market place, "it is no longer enough to be good at what we do, we have to be able to sell our skills to the world", she opines, before launching into a training course of confidence-building and sales psychology techniques to ensure that we capitalise on our under-exploited potential.
Her philosophy to becoming personally and professionally irresistible operates on both internal and external levels. In tandem with underlining the importance of believing in ourselves, running through tricks to counter low self-esteem and overcome the negative thought patterns that prevent us from reaching our goals, she shows us how to dazzle the outside world with a display of confidence and capability. Self-assurance is the key to selling ourselves as desirable commodities: after all, "if you don't believe in what you're selling, how do you expect anyone else to?" And even if at first we are only bluffing, the positive feedback we will receive through projecting irresistibility will help us to sell ourselves even more successfully.
This combination of inner-self stroking and targeted strategy looks set to become an instant classic and makes indispensable reading for all of us who know we could do better. After reading this, there are no excuses! --Rebecca Johnson
Review
‘This combination of inner-self stroking and targeted strategy looks set to become an instant classic and makes indispensable reading for all of us who know we could do better’ (Rebecca Johnson, amazon.co.uk )
‘Great for quick, confidence-boosting tips’ (Top Sante )
'Want to know how to sell yourself to an unsuspecting public? Then you need to talk to image guru Philippa Davies.' (South Wales Echo ) --This text refers to an alternate Paperback edition.
‘Great for quick, confidence-boosting tips’ (Top Sante )
'Want to know how to sell yourself to an unsuspecting public? Then you need to talk to image guru Philippa Davies.' (South Wales Echo ) --This text refers to an alternate Paperback edition.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I found Irresistibility a useful trip around techniques of persuasion and
influence, which I'm sure many of us will not be aware of. The author
advised on influence and motivation for the 1997 Labour landslide election
campaign, and the book gives vivid examples of how to use this psychology at work -
and of how to be aware of when we are on the receiving end of it. I have sucessfully put this into practice! Accessible and useful!
influence, which I'm sure many of us will not be aware of. The author
advised on influence and motivation for the 1997 Labour landslide election
campaign, and the book gives vivid examples of how to use this psychology at work -
and of how to be aware of when we are on the receiving end of it. I have sucessfully put this into practice! Accessible and useful!
10 of 14 people found the following review helpful
Format:Paperback
This is a good book which really does open up the individuals eyes to how they look at the world and how they should present themselves to enhance their professional and personal lives!
Philippa describes things very positively, and from reading this book you do pick up a feeling that there is hope. I like the way the book is written and the tales of others she tells with the story helps you to not only understand the principles she is describing but also to act them out. Philippa has dealt with a prime minster as well who was elected - so obviously she does have some skill! Although I am not sure that she would of approved of his wearing foundation on one ocassion!!
The only drawback with this book is that she obviously cannot go into a lot of detail because she is trying to cover so much. On the whole worth the read though!
3 of 8 people found the following review helpful
Format:Paperback
I only ever write a review when something is brilliant or terrible. Unfortunately this book falls into the later category.
I have read a lot of books on motivation, psychology etc. (must be over 100) and this is by far the worst.
I have to be honest I could not finish the book as I struggled to get through over half of it as it was so bad I couldn't force myself to finish it.
A particularly annoying thing about the book is the author's plagiarism. For example one of her chapters talks about the various areas of Transactional Analysis without making reference to it. She then rehashes the ideas behind the brilliant book'Influence'.
Is this woman capable of original thought??
By far the most disturbing aspect is her hero worship of Tony Blair and Bill Clinton. Both proven pathological liar's. She also criticises the Thatcher government of the eighties. I did not buy this book to have someones political view points shoved down my throat. This doesn't just happen a few times it happens a lot.
I was forced to give this book one star because of Amazon's rating system but in fact I would not give it any stars.
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