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Product Description
In this comprehensive textbook, newly updated for its second edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.
Features for the second edition include:
- a glossary of key terms
- key terms defined in margins
- suggestions for further reading at the end of each chapter
- activities for use in class or as assignments
- new and updated case studies discussing advertisements such as the Guinness ‘Surfer’ ad, approaches to news reporting, television scheduling, and programmes such as Big Brother and Wife Swap.
Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television and genre, television production, postmodern television, television realities, television representation, television you can’t see, shaping audiences, television in everyday life.
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First Sentence
This chapter briefly maps out the topics of study and introduces some of the critical approaches which can be found in academic Television Studies today, with emphasis on the approaches used in Britain and the United States. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This chapter briefly maps out the topics of study and introduces some of the critical approaches which can be found in academic Television Studies today, with emphasis on the approaches used in Britain and the United States. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful
Format:Paperback
I bought this book after finishing A level media and heading towards degree level Film and Television Studies - though after spending a few minutes with the book I quickly realised that maybe this wasn't the book for me.
The reason is simple, as the book clearly states in the title this is an introduction and I'm guessing that if you're being introduced to media studies or FTV studies for the first time this book will be very helpful but unfortunately it wasn't half as detailed as I was hoping.
Instead it skims over a huge variety of subjects with very little substance and the book stays clear of major case study style material and theorists are absent all together.
Personally I think all of the information in this book could probably be found on the internet with roughly the same level of quality. But I guess it could be quite handy for hobbyists or AS and GCSE students.
The reason is simple, as the book clearly states in the title this is an introduction and I'm guessing that if you're being introduced to media studies or FTV studies for the first time this book will be very helpful but unfortunately it wasn't half as detailed as I was hoping.
Instead it skims over a huge variety of subjects with very little substance and the book stays clear of major case study style material and theorists are absent all together.
Personally I think all of the information in this book could probably be found on the internet with roughly the same level of quality. But I guess it could be quite handy for hobbyists or AS and GCSE students.
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