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Introduction to Marketing: Theory and Practice Paperback – 25 Mar 2004

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Product details

  • Paperback: 672 pages
  • Publisher: OUP Oxford (25 Mar. 2004)
  • Language: English
  • ISBN-10: 0199266271
  • ISBN-13: 978-0199266272
  • Product Dimensions: 24.4 x 3 x 18.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 165,352 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Book Description

Textbook

About the Author

Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire. Previously he was Professor of Tourism and Marketing at the University of Ulster. Prior to joining Academia he held management positions within the transport and travel industry. He has published widely on the subjects of buyer-seller relationships, customer loyalty and service quality. He is a member of the editorial boards for the European Journal of Marketing, Journal of Marketing Management, and Journal of Services Marketing.

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First Sentence
There is much misunderstanding about what marketing is. Read the first page
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3 of 3 people found the following review helpful By Yaser M. Ezzedin on 20 July 2009
Format: Paperback
simply put.. this book is engaging,the authors writing style is very easy and the book really gives adequate understanding of general marketing as a function, corporate philosophy and department. it has all what an entry, medium and non specialized needs in it. it is a must have.
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1 of 1 people found the following review helpful By Maria Cristiana Toma on 27 Jan. 2010
Format: Paperback
Very good book: both theory and examples to understand marketing better. Helps you at exams and assignments.
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By David on 12 July 2015
Format: Paperback Verified Purchase
Good. Fast delivery
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