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Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs
 
 

Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs (Perfect Paperback)

by Lawrence J. Harte (Author)
1.0 out of 5 stars See all reviews (1 customer review)
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Frequently Bought Together

Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Price For Both: £21.09

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Product details

  • Perfect Paperback: 116 pages
  • Publisher: Althos (22 Mar 2008)
  • Language English
  • ISBN-10: 193281325X
  • ISBN-13: 978-1932813258
  • Product Dimensions: 23 x 18.6 x 1.2 cm
  • Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 313,869 in Books (See Bestsellers in Books)

    Popular in these categories:

    #22 in  Books > Computing & Internet > New to Computing > World Wide Web & E-mail > E-mail
    #23 in  Books > Computing & Internet > New to Computing > Family & Lifestyle > Research
    #96 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Email

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Product Description

Synopsis
This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection.Discover about domain name selection and registration options.

You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs .How to Measure Internet Marketing .

Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting


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0 of 1 people found the following review helpful:
1.0 out of 5 stars terrible, 5 Nov 2008
By Niccolo65 (Aberdeenshire United Kingdom) - See all my reviews
Surely one ought to know how to write in complete sentences before trying to become an author? Lawrence Harte obviously thinks it's not necessary. A badly written book. Avoid it.
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