Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs: Amazon.co.uk: Lawrence J. Harte: Books

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This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs . How to Measure Internet Marketing . Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting

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1 of 2 people found the following review helpful

terrible 5 Nov 2008

By Niccolo65

Format:Perfect Paperback

Surely one ought to know how to write in complete sentences before trying to become an author? Lawrence Harte obviously thinks it's not necessary. A badly written book. Avoid it.

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Amazon.com: 6 reviews

2 of 2 people found the following review helpful

This is a dictionary of terms 5 July 2008

By KEVIN M DUGGAN - Published on Amazon.com

The money spent on this
book might be filed under
charitable contribution.

A dictionary format was not what I was
looking for, a bit too sterile,
it might be great for others.

1 of 1 people found the following review helpful

How did this get a 4 star review? Don't waste your money. 10 Feb 2009

By Denise's Reviews - Published on Amazon.com

Let me start by saying that I have been a software marketing professional for nearly 20 years and I read A LOT of marketing books to keep current with the ever-changing marketing landscape. This book is a disappointment and some of the content was out-of-date at the time of publishing.

It is, as others have said, a dictionary of terms. An introductory book on internet marketing should at least help people get started - maybe a case study of a marketing strategy for a small business to give people some actionable information and context for the various aspects of marketing online.

This book appears to be one that a consultant wrote as a promotional piece to attract new clients and to sell his other books. Even as a give-away, it doesn't offer much. Combine poor writing skills, dated information that can be gleaned from Google for free, 1980's clip art, poor page layout, and a total lack of actionable content and you have a good description of this book.

I hate to give bad reviews but I expect some detail, current content and a professional layout for $15 - I feel ripped off. The good news is that there is a lot of outstanding marketing content available at no cost. Try [...] or [...] for some current and usable content written by marketing professionals. Both have a no cost subscription and a paid offering. The free content will far surpass anything you could read in this book.

Help with e-marketing 5 April 2008

By Avi Ofrane - Published on Amazon.com

Good intro. This book helped me to understand what my Internet marketing options are and how to start promoting.

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Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs [Perfect Paperback]

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