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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice) [Paperback]

Karen Adams (Author), Ian Brace (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 160 pages
Publisher: Kogan Page (3 Sep 2006)
Language English
ISBN-10: 0749443774
ISBN-13: 978-0749443771
Product Dimensions: 24.5 x 19 x 1.1 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 427,286 in Books (See Top 100 in Books)

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Product Description

Review

"Brace...and Adams...detail the research process, from the identification of the research topic to the results and recommendations, including designing a project, finding data and using qualitative research methods, questionnaires and analysis." Reference and Research Book News

Book Description

A well structured book that provides advice on managing and running market research projects. The core text for the Market Research Society Level 2 Certificate in Market & Social Research.

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Most Helpful Customer Reviews

3 of 5 people found the following review helpful

Great book! 5 Nov 2006

By Katy Koala

Format:Paperback

A fantastic book - very easy to understand (but doesn't talk down to you), well set out, lots of clear and easy to follow examples.

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Amazon.com: 1 review

Very good book! 13 Dec 2009

By MARCELLO SENA - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

I'm yet using it, but so far it's giving me very helpful insights about how to deal with market research for my MBA.

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